This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
'We played to nearly entirely American crowds. They were all amazing. I think before performing in the States, you can get stuck in your head and your own perceptions; I was trying not to mention line dancing whenever it came to crowd participation. We played at this dive bar one night, which was great - it felt like being in a film. I think I was worried about some of the niche references in my music: for instance, I thought that singing about the Stockport Pyramid would be lost on some people.
'I think people have different ideas about what SXSW is going to be. Some artists, for example, will aim to get a US agent or radio plugger while they are out there. But I think, as an artist, the most important thing is to remain in charge of what your shows look like, and make sure that everyone [in the crowd] has a good time each night you play. If you do that, then all of those other things will come naturally.
'I met so many fellow British artists while I was out there, which was incredibly special. We were hopping between bars and sharing instruments, or borrowing each other's equipment when things went wrong. I left the festival with this real sense of community, which energised me ahead of the UK tour that I set out on the following week. It made me realise that this is why I make music. In Austin, I watched a lot of shows - including [bands like] Maruja and Big Special - and came away having had some of the best experiences of live music that I have ever had. I felt incredibly inspired. It was a transformative trip in so many ways.
'THERE'S STILL A CERTAIN RELIEF IN KNOWING THAT THERE ARE ORGANISATIONS LIKE PRS WHO SUPPORT MUSICIANS LIKE MYSELF AT TIMES WHEN WE NEED IT THE MOST.'
'Crucially, we wouldn't have been able to go to SXSW without the grant that we received from PRS Foundation. I wanted to make sure I had my album out before playing the festival, so I knew that I wasn't ready for SXSW in 2024. At the start of this year, however, we got the funds we needed to head over to Austin, and as a result of playing out there, we are probably a million miles better and stronger as a live act. Obviously there's now a million things in my [iPhone] Notes about what we saw along the way: there was a blood moon eclipse, and we also experienced a thunderstorm while travelling back!
'When the funding from PRS Foundation came in, we thought to ourselves [as a band], "Let's go and book in loads of shows for SXSW". That mindset gave us the confidence to start reaching out to people online and telling them that we would be at the festival. Previously, playing in America didn't feel like a possibility for us - it felt like something I wouldn't ever be able to reach for. But while we were in Austin, we met really good people and have had some more US radio play, which feels massive.