This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
Jalen Ngonda
Pyramid Stage headliners Dua Lipa and SZA enjoy a huge uplift in music sales, with all three of the former's albums returning to the UK top 10 off the back of her headline performance.
It's not just the headline acts who benefit. PRS Foundation-funded soul singer Jalen Ngonda, whose West Holts set last year was televised, felt the impact first-hand. 'It's the most-viewed festival in the world, so it felt inevitable that being broadcast at Glastonbury would open doors for a lot of future opportunities,' he reflects.
Ultimately though, Jalen tells M, the performer is still in charge of the performance whether the cameras are present or not. 'It's still down to you how the show goes - you have to take that moment and make the most of it,' he says, adding that budding artists hoping to follow in his footsteps should be sure to concentrate primarily on their craft. 'Let those outside things happen and seize them, but focus on yourself first,' he adds. 'Everything else is down to outside forces, so all you can do is focus on the gig."
As Steve points out, the 'Glastonbury effect' is all-encompassing. 'Things can spin off in the most bizarre ways that are hard to quantify," he says, citing the incredible response that legendary R&B, soul and funk band Kool & The Gang received after he booked them for the West Holts in 2011. 'That was the first time they'd ever played a festival in their career. Eddie Van Halen saw the televised set and ended up booking them to be a support act on Van Halen's US arena tour.'
As well as broadcast opportunities, Glastonbury also offers artists a pathway to move up to its bigger stages as their careers progress. 'West Holts is part of an ecosystem of over 100 stages, and it's great to see artists moving through them,' Steve explains. 'All of the bookers who work at Glastonbury share similar values and tastes in music. It's certainly a system that prides itself on giving artists those opportunities, and it's really important to us that artists can move on to bigger stages.
'We're always delighted to see artists take that next step,' he continues. 'Ezra Collective, who have already played twice for us, will be on a bigger stage this year. Little Simz first played West Holts back in 2016, right at the start of her career. She then played on the Park Stage before headlining West Holts, and then ended up on the Pyramid Stage last year. It's been the same with the likes of Michael Kiwanuka, Lizzo, Janelle Monáe and many more. We absolutely love watching careers blossom in that way.'
Nilüfer, who first performed at Glastonbury in 2019 on the William's Green stage, views her own progression up the festival line-up as a rewarding way of charting her development: 'It's exciting, because you're not just going back and doing the same thing, you're progressing. It's a nice way to be able to look back on your journey and see how far you've come. It feels nice to come back and know that what you've worked on has paid off."
As well as drawing world-class talent, Glastonbury continues to pride itself on championing new music. The festival's annual Emerging Talent Competition generates significant interest and support, with the winner taking home a £5,000 Talent Development prize from PRS Foundation and securing a slot on one of the festival's main stages. This year's winners are Westside Cowboy, a Manchester-based four- piece who will now play on Woodsies' Main Stage.