This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
'I try to make content that's real and authentic to me,' says Flintz. With 219,000 followers on Tik Tok and nearly 80,000 on Instagram, he tries to strike a balance between showing his personality and previewing new music with his posts. 'I'll do maybe a week's worth of recording [music],' he explains. 'The week after, I focus on what content I can make around the tracks I have out at the moment and those I potentially want to tease.'
Flintz is aware of the temptation to feed algorithms that favour snappy content and hook-laden tracks, realising that can be a slippery slope. 'I don't want to fall into the trap of constantly making "Tik Tok music," he adds. 'If you've built a good support base around you, [a song] will do what it needs to do - regardless [of] whether it becomes a Tik Tok hit or not.'
Dulwich-based composer Thomas Hewitt Jones, on the other hand, never expected to have a social media hit on his hands. His music has previously featured in various films, TV shows and theatre productions, and is more likely to be heard on Classic FM than on Tik Tok's For You page. That was, of course, until he 'knocked out' the novelty track Funny Song, which has since become the default
'The key takeaway I found with social media was that if you get it right, it goes mental.' - Thomas Hewitt Jones
Photo: Geoff Watkins
Thomas Hewitt Jones