This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
CRISPIN HUNT
'TOGETHER, WE CAN SHAPE A STRONGER, MORE UNIFIED VOICE FOR THE CREATIVE INDUSTRIES'
The PRS Members' Council President makes the case for collective power, protecting creators' rights in the age of Al and why a show of unity is key to the industry's future.
I've always been a huge advocate and believer in collectives, and regulated collective management organisations [CMOS] like PRS are the pinnacle. Individually we are 180,000 businesses, but as a unity of voices PRS offers a vital way for us music creators to protect our rights.
As someone who's always been a great believer in the mechanisms of change, I think CMOS are one of the bastions of protection, change and collectivisation that keeps our art, and the right to be remunerated for our art, alive. With Al companies expanding their reach and critical infrastructures moving online, our lives have become ever more 'datafied'. To balance today's technological developments - many of which are genuinely progressive and innovative - we need to trust organisations that are open, transparent, democratic and, in a sense, decentralised. PRS embodies those values. It's our collective check and balance: a way for us, as an army of small businesses, to raise our voices and challenge interests that threaten our livelihoods, our values and our value.
There is a growing need for creators to come together and protect what matters most. That's not just our ability to make a living from music, but to defend what music fundamentally is: a vital form of human communication.
'I want to help members understand that PRS is doing its utmost to serve them.'