This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
WELCOME TO THE PRS MEMBERS'
COUNCIL
'I'm not here to pen-push
- that's just not who I am. I love making a difference.'
'I decided I was going to be a singer when I was five years old. I remember looking in the mirror in the school toilets and having this epiphany: "I like the sound of my voice: I'm going to be a singer." When you're five, you believe anything is possible somehow, I managed to pull it together.
'Looking back on my career in music over the last 30-odd years, I have so many wonderful memories. I remember how it felt like a huge deal when I was in New York recording with the same producer as Madonna. Live music has always inspired me: as a teenager I saw Whitney Houston perform at Wembley, which pushed me even harder to make it as a songwriter. Seeing Anita Baker and Stevie Wonder play live were also unforgettable, defining moments for me.
'I have such a diverse history of involvement with the music business, covering so many different areas. Being elected to the PRS Members' Council just seems like the next step. I've always enjoyed trying to inspire other writers and impart my wealth of musical wisdom. I'm really excited about having the opportunity to express my opinions and use my experience to the best of my ability.
'From personal experience, some licensing deals seem unfair to songwriters. So often the royalties that are paid don't reflect the impact of the use of their work. That's one thing I really care about.
'Al is another huge challenge. People can just take your creation, lump it into a program and churn out something generic and unoriginal. I find that quite abhorrent. We're only in the early days of this, and it's already a mess. We need software that can isolate parts of a recording and identify its DNA strands. If we can prove with high probability that a song was used as a template for Al, then we'll really be making some progress.
'I'm hoping that, as a creative, I'll be able to get some of my ideas across the line. I'm not here to pen-push- that's just not who I am. I love making a difference.'