This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
Sometime in the early-to-mid-noughties, Robbie Williams took a very short shower. He was lathering up at his Hollywood Hills mansion where work was underway on Intensive Care, the multi-million selling monster of pop he created in a makeshift bedroom studio with Duran Duran co- founder and cult songwriter-producer Stephen Duffy.
'We kind of jammed up riffs and he'd be singing all the time,' Stephen tells M. 'We were doing something I can't remember what it was; Ghosts or something - and we'd got the structure. He said, "I'm just gonna..." and he went off and had a shower. But halfway through the shower, he came back - still with shampoo in his hair - and started singing the lyrics. I have a picture of this great moment: this man with bubbles in his hair, grasping his Shure SM58 [microphone] and emoting.'
It's a story that speaks to the seemingly instinctive way in which Robbie crafts the melodies and lyrics that have become soundtracks to our lives. During a solo career that's spanned more than a quarter of a century, from Angels to Feel and -hell- even Rock DJ, Robbie is one of the most successful songwriters of his generation. The numbers speak for themselves: 15 UK number one albums, a record 18 BRIT Awards and over 85m album sales worldwide.
Robbie added yet another accolade to his collection at The Ivors 2025: the prestigious PRS for Music Icon Award. His fifth Ivor Novello Award, he follows the likes of The Cure's Robert Smith and Simon Gallup and indie-pop titans James in receiving the Words: Jordan Bassett
After picking up the PRS for Music Icon Award at The Ivors 2025, Robbie and collaborators Rufus Wainwright and Stephen Duffy appraise his creative legacy.
honour, which was awarded 'in recognition of a songwriting career that has touched millions and defined a generation'. However, despite having co-written his solo material since leaving the creative constraints of Take That to record his 1997 debut Life Thru A Lens, Robbie doesn't always get the credit he deserves as a songwriter.
Reflecting on his win backstage at Ivors, the superstar told M: 'It might as well be [me winning this award], if I look around me and just do brass tacks on the landscape of what I've done and what I've achieved. It's very interesting to be sat in a room and only you know that you do melodies and lyrics; you bare your soul and be sensitive to the masses. But only you know which bit you're doing! I suppose, over the years, I haven't asked to be taken seriously - and people have paid me in kind.'
Rufus Wainwright, who's co-written a handful of tracks with Robbie over the years, agrees that his pal's penmanship should be held in higher regard: 'Robbie is one of the great audiophiles of all time. He knows so much about music from A to Z and really tries to imbue his work with a deep sense of musical history. I think he deserves more credit for being so passionate about what he does and for having so much knowledge.'
Stephen agrees. He reckons that Robbie's super-celebrity status often eclipses his standing as a songwriter: 'I suppose that's the thing about such huge fame: it takes over from the music and the quality of the music.' ▸