This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
The gold discs that adorn the walls of Sheffield songwriter Eliot Kennedy's home are evidence of his status as a 'hired gun' for pop artists in the nineties and noughties. Although some of his evergreen hits, such as Five's sole US top 10 hit When The Lights Go Out and Boyzone's Picture Of You (which won him an Ivor Novello Award), were devised quickly and to a brief ('You have to be OK with removing the emotional aspect - you're not necessarily making an artistic statement,' he says), the biggest songwriting lesson he learned was from co-writing the Spice Girls' 1996 global smash Say You'll Be There.
'WHEN YOU'RE YOUNGER, EVERYTHING HAS MORE
IMPORTANCE - WHICH IS WHY BOYBANDS AND GIRLBANDS HAVE SUCH LONGEVITY.'
'We sat in a circle, and they'd throw out ideas that were personal to them and their vocabulary,' he recalls about working with the group on the track. 'It was like wrangling kittens, but it became about capturing that energy and honing it into something that felt like a song.'
Six years later, Girls Aloud's debut single Sound Of The Underground, an NME-approved cocktail of surf guitar and drum'n'bass, defied expectations of what a reality show-formed girlband could achieve. It set the template for a succession of wildly inventive tracks like 2005's Biology, which samples the riff from the Animals' 1965 single Club-A-Go-Go and dispenses of the standard verse-chorus structure.
'Those songs sound fresh because they're not of their time,' Miranda tells M. 'We were outsiders with a desire for artistry. These songs were made with love, care and freedom, which was born out of [Xenomania] being a family. We weren't going in and doing one- day sessions - we were trying to be original. There's a boldness and complexity there. This wasn't a time of Tik Tok where you think, "We need to get to the chorus quickly in case anybody skips.""
Al's Ben Adams, who co-wrote the majority of the boyband's eight top 10 singles, used to spend three weeks at a time working on music at a writing retreat with producer Mike Hedges. End products like the group's wistful, indie-hued 2002 hit Caught In The Middle justified that time and expense, but, as Ben notes, many of today's pop artists simply don't have that luxury.▸