This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
'When you get a royalty cheque, that's when it's real.'
Even so, Dominic was in danger of falling into a creative rut. When Weird! hit the top spot in December 2020 he began writing material that would feature on Idols, but he was talked out of the project and instead shepherded down a path of safer songs. That resulted in 2023's self-titled LP. 'While there's some really good songs on it, it wasn't the project that I wanted to make,' he admits. The album again took the number one spot in the UK, and landed within the top 50 of the Billboard 200, but Dominic remained dissatisfied.
Dominic's outsized Yungblud persona - gobby, chaotic and earnest - was also being weaponised against him by critics and trolls on social media. 'I didn't realise how much being polarising affected me as a songwriter,' he says. 'When I put myself out there and people turned their nose up or questioned me... it led me to self-deprecate a lot. That forced me to hide and push down emotions and to not go on an adventure musically.'
A label move (to Capitol in the US and Island in the UK), a newfound love for physical exercise (he boxes daily) and a renewed confidence in his abilities saw Dominic tap into new places as a songwriter. He returned to Yorkshire to record in Leeds, a short journey away from his family in Doncaster, and did away with the rotating cast of songwriters that had crept into his process. He established a core team of collaborators for the sessions including longtime producer Matti Schwartz, touring guitarist Adam Warrington and composer and arranger Bob Bradley.
Idols' songs came to life on the guitar, piano or drums, with Dominic and the team searching for a timeless feel. 'Sometimes in the past I would pull from samples, [recording software] Splice or a beat to get things going, but with Idols it started with this defiantly analogue set-up,' he explains. Bob guided him on how to interact with an orchestra, helping Dominic tune his songwriting into its capabilities.
The commitment to its craft is felt keenly, and Dominic now has an opportunity to go beyond what people expect of him. He looked to work by Pink Floyd such as Dark Side of The Moon (1973) and Wish You Were Here (1975) for inspiration, alongside The Verve and David Bowie. On the track Zombie there's a kinship with Coldplay's 2000 megahit Yellow, while the ambition of Fire matches that of U2's 1988 UK chart-topper Desire. The album's stark black and white cover, meanwhile, was inspired by Joy Division's Closer. Idols feels like an album unashamedly gunning to be considered a 21st century rock classic.
The decision to make a double LP - the release date for part two has yet to be announced - intended to both disrupt the shortening shelf life of albums in the streaming age and take his fans on a journey. Dominic describes the first half's lyrical content as focusing on self-reclamation, while the second half has a darker, knottier feel. Idols also has an overarching narrative, but he's not revealing when, or if, he'll share that with fans. Being too obvious with the plot, he says, is 'what the old Yungblud would have done'. He relishes the idea of releasing such an ostentatious record that might confuse his core listeners.
'I'm not sure if the world is going to get this instantly,' he adds of the new record. 'I don't know if my fanbase will, but I know that in 20 or 30 years, [Idols] will still make sense.'
Dominic's passionate followers - dubbed the Black Hearts Club - have set the standard for modern fandom, and over the years they've been well-served with a smattering of music, music videos and a graphic novel. It's Bludfest, however, that is proving to be one of his towering achievements. First held in June 2024 at Milton Keynes Bowl, the one-day event was created and booked by Dominic to fill a gap in the festival scene and to offer affordable prices in an ever-growing ticket market. Lola Young, Lil Yachty and The Damned were all booked for the show, and the day concluded with a headline set by Yungblud. The second edition took place the day after Idols' release, and featured another headline set by Dominic as well as Chase Atlantic, Denzel Curry and a slate of emerging new acts.