This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
Finn Keane
Adopting these strict aesthetic rules, Jon says, paved the way for the album's cohesion and circularity, which saw it operate as an endless DJ mix. 'We're in a world now where, as a producer, you can access any sound of any type and any variety at any time,' he explains. 'It's amazing when someone gives you limitations, because it suddenly unlocks another layer of creativity. It's then about having fun within those parameters.'
'Pop culture is greatest when kids feel like it's their thing that could only happen now, and that's what Brat has really managed to achieve."
It's also why, Jon theorises, Brat exists as an antithesis to the mainstream electronic music that's been pushed by the industry over the past few years.
'Dance music is always in the blood of British people. But during lockdown, when no one could go out, there was this explosion of really commercial, dance-leaning pop records that took the place of club music,' he says. 'I remember having a conversation with Charli early on where she was frustrated about this. She was like, "I want to make dance music, but no one's making the kind of dance music that I want to make". Charli's take is grittier and darker, and there's something really organic about it as well.'
What emerged was a slew of angular, insolent electronic sounds, underscoring an internal monologue that constantly flitted from sexy, free, wild hedonism to doubt, insecurity and anxiety.
'It was so laser-focused and crystal clear from the beginning." -Jon Shave
'There's a lot of shame in there,' Finn notes. 'There's also a lot of confidence and arrogance, in the best way, but it's also really, truly, saying the thing that you're afraid to say; these complicated things that you don't often talk about in a pop song."
These harrowing confessions sat alongside inescapably catchy and often cocky earworms which spoke to the record's unpredictability. Take the poignant, Streets-esque monologue of I think about it all the time, which sees Charli wonder if motherhood is worth sacrificing her career and freedom, immediately dissolving into 365 - an audible retelling of going too hard at the club.
In harnessing pop as a platform to explore these human experiences, Brat resonated en masse. Indeed, the so-called 'Brat summer' of 2024 delivered a true, had-to-be-there pop culture moment for a generation who thought they'd never see their own.
'That was lots of kids who felt like it was their thing,' Finn says with a smile. 'That's really what pop culture is. It's what Beatlemania was, it's what punk was, it's what acid house was in the late eighties, what grunge was in the early nineties. Pop culture is greatest when kids feel like it's their thing that could only happen now, and that's what Brat has really managed to achieve.' brat