This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
Performing at Glastonbury can shape an entire career. For Nilüfer Yanya, stepping on the West Holts stage this year will mark more than just a return to Worthy Farm - it's a tangible sign of how far she's come as an artist.
'There's something so special about Glastonbury,' Nilüfer excitedly tells M. 'It's really gratifying to be heading back and performing on a bigger stage this time.'
The London singer-songwriter is among thousands of music creators who will be hoping to seize their moment at this year's Glastonbury. Given that the festival continues to deliver magical moments and career highlights in abundance, it's no surprise that the so-called 'Glastonbury effect' remains alive and well.
Steve Symons, who currently serves as the artist booker for the West Holts stage, defines the effect thusly: 'Put simply, it's when an artist has their career boosted by a performance at the festival. The bounce initially comes from the live reaction from the crowd, but then it's mainly [generated] from the global TV audience who are watching from home.'
Glastonbury's wide-ranging appeal intensified in 1994 when Channel 4 became the first broadcaster to screen live sets from the festival, with their 4 Goes to Glastonbury coverage initially aiming to capture the explosion of the Britpop movement. With the BBC taking up the mantle in 1997, coverage of the festival has grown from strength to strength. Glastonbury 2023 was streamed a record-breaking 65m times on BBC iPlayer and BBC Sounds, while this year's festival will see over 90 hours of performances being livestreamed across iPlayer.
It's no wonder, then, that performing on one of Glastonbury's main stages can be a boon for artists, with overnight surges in record sales and streaming figures being regularly reported following a televised Worthy Farm set. Last year's festival saw ▸