This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
'Once you have a set of principles and an ethos in place, then you just work instinctively." -Finn Keane
Finn Keane, formerly known as EasyFun, was another key Brat contributor, co-writing and producing sections across the album. Its success in shaping the zeitgeist through moodier, underground dance sounds was, in his view, part of a larger redemptive arc for PC Music, the former collective helmed by Charli's executive producer A. G. Cook.
'Everyone's been trying to work towards writing music that is immediate and fun and hooky, but then also weird and experimental and bright,' Finn tells M. 'Seeing it take off in this way has been really, really gratifying on a personal level, because that's what I've always wanted to do since I got into pop music.'
Both Finn and Jon were first introduced to Brat through a mission statement-style document that outlined Charli's vision for the record. Concisely laying out its themes, visual identity and ideal collaborators, it also defined the tone of the album: an abrasive honesty coexisting alongside brash confidence, now synonymous with that shade of green. It was a manifesto defined by an overarching determination not to play any 'industry game', as Finn puts it.
'It was so laser-focused and crystal clear, even from the beginning,' Jon adds. 'Charli had thought about every single song and what she wanted to say, so by the time she got on the mic she was searching for moods to match her ideas, rather than trying to work out what she wanted to say to match a musical mood."
This foresight, Finn says, provided an ideal starting point for Charli's hyper-spontaneous songwriting method, where initial ideas would often be formed in 10-minute freestyles. This same approach was applied to the album campaign, which saw remixes being recorded and released in time to stay ahead of cultural conversation. 'Once you have a set of principles and an ethos in place, then you just work instinctively,' Finn notes.
The project was also overseen by A. G. Cook, who helped support this ethos through, as Jon puts it, a 'sonic rule book' which established a set of parameters for the project's producers and songwriters to follow. One of these was a ban on drum samples, with Brat's sonic lynchpin instead being the Roland TR-909 - the drum machine that was fundamental to developments in dance music subgenres like techno, house and acid in the late eighties and early nineties.