This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
GIRLS ALOUD
Similar themes emerge when you ask the songwriting power behind the throne (or stools, in Westlife's case) about the enduring appeal of these pop acts. One such explanation is the rose-tinted yearning for the optimistic hits of a pre-social media era, when pop felt like more of a collective experience, untethered from the discourse or streaming algorithms.
For Wayne, the key to the success of nineties boybands was finding universal themes which appealed to the masses. 'Everybody was doing approximately the same love songs, so it was about creating a sound that separated one band from everyone else. For Damage, that was R&B,' he explains. 'We were also writing songs that connected with joint experiences: for instance, Westlife's Flying Without Wings was about our wives.'
As arguably the last boyband to sneak in through the door in 2000 before TV talent shows demystified the process, Blue and their accessible melodies offer a link back to a less cynical time. 'When we came out, music wasn't just about yourself - it was about providing escapism for your fans,' Blue's Lee Ryan tells M. 'The hooks and melodies were bigger. Nowadays, everything is smaller and contained.'
'AS SONGWRITERS, WE WERE OUTSIDERS WITH A DESIRE FOR ARTISTRY.' - MIRANDA COOPER
Yet boybands can adapt to prevailing trends. By the time Wayne, Steve Mac and Ed Drewett devised The Wanted's 2011 banger Glad You Came, the aim was for it to be played unironically in clubs. 'Most people are trying to write something credible,' notes Wayne. 'You want to be on the edge of what's happening production-wise.'
Similarly, Blue's high-street R&B - largely co-written with Norwegian hitmakers Stargate - didn't frighten the CD:UK producers, yet was recherché enough to gain props from unexpected quarters. Lee recalls secretly working in his Acton-based studio with So Solid Crew: 'I was accepted into that rap culture because of my voice and Blue's style of music. It was OK to like us. We weren't Westlife. When we did Fly By II, sampling Biggie's Hypnotize, it put us in a different place.'