This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
Seven and The Fratellis. So with that insight, I feel a solidarity towards unsigned musicians and new music in general - particularly new music that challenges you. Music definitely needs celebrating and championing, but it also needs protecting and nourishing."
Do you think the importance of copyright needs to be more widely emphasised in terms of the vital role it plays in the life of a music creator?
'There's an association there between copyright and the love of creating. I think too often people come at this having just been consumers of music rather than creators. I don't judge consumers whatsoever without them, there'd be very little pull or motivation for creators. But you can't assume to know how much has gone into a song - to have actually created, recorded and released a work - just because you've enjoyed it. Then there's the difference between what a performance is in a recorded sense and what it is in a live sense. As with everything, the more you look into something the more details are revealed to you, and then the beauty of it emerges as much as the complexity.
'As an MP, I'm in the driving seat of the country when it comes to considering copyright. It's a real moment for me to be able to speak authentically and authoritatively in parliament on a subject like this - irrespective of not having sold many records myself. I want to be able to bear witness to that creative perspective, and people seem to be responding to it.'
Al is arguably reshaping parts of the creative landscape. What do you see as the most urgent risks to copyright in this new environment?
'First of all, it's absolutely right to say that music creators are among the most ready to adapt to and adopt new innovations. Whether it's a new guitar pedal or the great software developments that have democratised some of the music industry, it's well-known that to be a musician incorporates being innovative and adapting to change.
'It's therefore about pushing back on any suggestion of there being a resistance. It's a point of principle about the protection of copyright in a rapidly-changing environment. We need to protect the rights of music creators - it is tantamount to theft if their work is used to train Al without remuneration. It's about transparency to a granular level and remuneration, which I think can come through licensing. PRS would of course be an ambassador for that approach to everybody getting paid, and I think that's where we need to get to.'
Do you think policymakers truly grasp what's at stake for creators - particularly those working independently or at the start of their careers?
'Where the government has got to isn't quite right yet, and I'm doing my utmost to ensure that we land in the right space that recognises the creators' contribution. I think it's pretty obnoxious that tech bros just make demands: the louder they are, the more they get. We cannot have a situation where our music industry is being cannibalised. I'm enjoying helping lead the argument for creators.'
For those who love music but aren't involved in making it, what would you say is the most meaningful way they can stand with creators right now?
The public should write to their MPs, as this issue is absolutely fundamental. Music is about the enrichment of life itself and the best experiences of your life. It soundtracks the things you remember, like walking down the aisle, your childhood and teenage years, when it consoled you or it was an ally. Music is a best of British industry and adds huge value to our country: to our economy, social, cultural and economic capital. It's got a huge amount to offer, but it needs looking after, protecting, enhancing and developing."
As conversations around copyright and Al continue, what needs to happen next in parliament to make sure creators' rights aren't left behind?
'MPs need to pay more attention to this and the government needs to strike the balance. This is not about being resistant to change, this is about ensuring that the Al sector is built on integrity and not the exploitation of the mineral wealth, as I call it, that is our creative industry and our creative talents. The upcoming consultation response will be, I think, the sharpest moment to date as to what the government intends to do. We may have made enough progress on getting them to drop the opt-out, and they certainly speak a good game in terms of understanding the need for licensing, remuneration and transparency.
'But what we need is clarity on exactly what it is they're going to do and what they understand the implications for that action to be. Generally as a rule in business, you don't do business for people who don't want to pay you anything. We've got to hold on to that principle."
James Frith on-stage with FINKA