This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
'A lot of people I work with now could be number one in the charts, but they have to have another job as well,' he explains. 'A lot of songwriters and producers therefore take the approach of throwing as much shit at the wall and seeing what sticks. The world is so fast-paced and everybody's writing on laptops, so it's often done and dusted in one day. Is it a hit? No? Then it's on to the next thing.'
While that creative period of incubation isn't a hallmark of today's pop songwriting, there are some outliers. 'I'm delighted that there are now more artists like Lola Young and Charli xcx making albums with one producer or writing team,' Miranda notes. 'With that set-up you're able to experiment, and there's an intimacy and safety in that.'
Lyrically, Miranda's Girls Aloud songs strongly align with the kaleidoscopic world-building favoured by songwriters like Charli and Chappell Roan. 'I felt like I was writing a mission statement for the type of women we wanted to be, emphasising body positivity and sex positivity,' she explains. 'So there's a freedom in seeing these women now on stage embodying those songs in a way that's even more relevant than perhaps they were originally.'
That authenticity tallies with this current era of pop, which celebrates vulnerability, vivid personalities and the kind of boldness that was pioneered by the girlbands and boybands of the nineties and noughties.
'On paper, Girls Aloud singing Something Kinda Ooooh in their forties shouldn't work - but it does,' Miranda says. 'It's empowering. They're being respected more now than they were back in the noughties, when it felt like they were having to prove themselves. Going into each album, we never knew if it would be the last as it felt like it could be taken away at any moment. But it can't be taken away now - it's legacy.
'There's a connection between the on-stage authenticity of Girls Aloud and Sugababes with this exciting, colourful and personality-led time we're in with pop. It's women leaning into their vulnerabilities and messiness without smoke and mirrors, and that offers something to younger generations.'
SPICE GIRLS
'WITH THE SPICE GIRLS, IT WAS ABOUT CAPTURING THEIR ENERGY AND HONING IT INTO A SONG.'
- ELIOT KENNEDY