This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
The 2 Albu Even Be
Robbie Williams on stage at T In The Park 1998 (Photo: Jeremy Sutton-Hibbert / Alamy Stock Photo)
Robbie reached superstardom thanks to 1997's Angels, his multi-platinum fifth solo single. The song is credited to Robbie and Guy Chambers, the songwriting collaborator with whom the former enjoyed a serious purple patch from the late nineties until a fallout in the early noughties. In a bonus DVD packaged with the CD edition of 2005's Intensive Care, Stephen recalled first meeting Robbie on Top Of The Pops in 1996 when the latter was performing his cover of George Michael's Freedom (a pointed choice of debut solo single given his acrimonious split from Take That). Explaining why it had taken them so long to work together, Stephen noted that Robbie had gone on to be in 'the most successful writing relationship since Lennon- McCartney, so one felt a little reticent...'
'ROBBIE DESERVES MORE CREDIT FOR BEING SO PASSIONATE ABOUT WHAT HE DOES.
'I SUPPOSE. OVER THE YEARS, I HAVEN'T ASKED TO BE TAKEN SERIOUSLY - AND PEOPLE HAVE PAID ME IN KIND."
Here was another pointed statement, it seems. After all, one of those partnerships is held in the highest critical esteem, the other... less so. Since the 'imperial phase' of those Guy Chambers years and that smash album with Stephen, Robbie has gone on to collaborate with countless songwriters and producers (the old Chambers-Williams magic has even been revived in recent years). The heavy metal banger Rocket, the lead single from his upcoming 13th studio album Britpop, was co-written with a quartet of songwriters that includes Robbie and - believe it or not - Black Sabbath guitarist Tony Iommi, who also shreds on the track.
Stephen, who left Duran Duran to furrow his idiosyncratic path in the late seventies, reckons the singer could go it entirely alone if he wanted to: 'My take on it is that the only reason that Robbie collaborates at all is that he likes the company.'
During the Intensive Care sessions, Stephen encouraged Robbie to follow his own muse: 'He's so good at hooks that I just thought, "He'll come up with a hook on whatever instrument he's placed in front of" - even though he didn't know how to play any of them! That's where the songs came from: him playing the keyboards and me jamming along, putting up a drum machine and him playing the bass.' The songwriting on these sessions was split fairly equally, he adds: 'Although I probably did more finessing of the music while he did more finessing of the lyrics.'
Perhaps, though, these collaborators have each had a hand in helping Robbie's songwriting to evolve over the years. The Britpop-style tracks he created with Guy, for instance, gave way to sparkly electropop with eighties synth pioneer Trevor Horn on 2009's Reality Killed The Video Star. Throughout it all, even when his work has explored his challenges with addiction and mental health, there's been an accessible lightness of touch. 'What's great,' says Rufus, 'is that on one hand Robbie has a very serious darkness to him, but he counters that with a joyous sense of humour. His unbalanced is very balanced.'
Even when success allowed Robbie to indulge his formative love of big band music, resulting in 2001's Swing When You're Winning and 2013's Swings Both Ways, he wove original material in with the standards. Rufus trades jokey come-ons with Robbie throughout the latter album's title track, which the pair wrote with Guy Chambers.