This special summer issue of M sees songwriting — its value, its evolution and what it takes to build a sustainable career from it — take centre stage. Inside, you’ll find cover star Yungblud discuss
Of course we want technology to thrive: I've used Grammarly for years to help with my dyslexia and it's brilliant. But while Al as an assistive creative tool is an exciting prospect, Al as replacement poses serious risks not just to our livelihoods, but to the very nature of creative work.
For some in the tech world, copyright has long been viewed as a frustrating speed bump. There's this pervasive belief that once something is online, it belongs to everyone - much like the confusion that music can be reduced to data. But music isn't just maths - if it were, every mathematician would be Mozart. I do believe Al will ultimately benefit musicians with tools that will increase productivity and make aspects of our work faster and easier. But we should never have to sacrifice creativity to improve productivity.
'Ultimately, our strength lies in how well we serve each other and how powerfully we speak as one.'
For PRS, AI offers huge potential to improve matching, identify uses, and even help differentiate crowd noise from music in live settings. These opportunities are significant. But as we integrate these tools, we must also uphold the rights that fuel them.
The reason copyright is seen as a threat to Al is because it's valuable, and many Al companies want that value for free. Let's not forget that Al seems creative because it consumes our creative work. That makes this a cross- industry issue, and it demands collaboration. That's why proposals like the UK government's text and data mining copyright exception are so worrying, as it risks sacrificing one of our most successful industries to lure an emerging one that's still speculative.
But it doesn't have to be this way. We can absolutely create a world in which Al respects, and rewards, the creators whose work it relies on. We can build systems where Al outputs clearly identify the sources they're trained on.
If Al companies are concerned about having to negotiate with every music creator on earth, they don't have to. That's what CMOs like PRS are here for: we've already built the infrastructure, so they can come to us and we can license and distribute that value fairly.
PRS is doing a fantastic job in this space. We're actively engaged with the government, lobbying alongside others in the creative and copyright sectors through the Make It Fair campaign. The community response has been powerful, and I believe the government is starting to listen. If they don't, the UK risks losing a vital source of its soft power which is far more important than many realise.
When I decided to stand for president, I was inspired by the work of Michelle Escoffery, our first writer president. She left the role in excellent shape, and I feel honoured to inherit that legacy. It's an extraordinary opportunity. Admittedly, 'president' can be an uncomfortable word these days, but, in our context, it means something specific. The Chair of the PRS Members' Council, Julian Nott, leads the business and steers member decision- making. The president's role, then, is to engage with members and ensure that the 'society' side of our collecting society is well-nourished.
I've worked across this industry as a songwriter, artist, producer and session musician. I've had hits, including a number one, which is an amazing feeling. But I've also worked in politics, always advocating for copyright and creators. When this opportunity came up, I knew I had to stand. I'm deeply grateful to the Members' Council for trusting me with this role and for giving me the chance to care for all PRS members. That care has to reach across our entire membership - from those at the top of the charts to those just starting out. Both ends of that spectrum matter deeply to me.
I know the people at PRS for Music. I know how hard they work - with real belief and integrity - to deliver royalties and build sustainable livelihoods for our members. There's so much potential for collaboration, and one of my goals is to build trust and confidence. I want to help members understand that PRS is doing its utmost to serve them and that, together, we can shape a stronger, more unified voice for the creative sector.
Another priority is education, particularly in making sure members know how to strengthen their own careers. That includes engaging with resources like the Get Paid Guide to understand what data is required to register works properly and interfacing with PRS to becoming more digitally confident. Writers need to take collective and individual responsibility: if your name and identifier aren't there, you won't get paid. We're within reach of 100% accuracy in the digital world, but it still requires everyone to play their part.
My approach as president so far has been to listen. This isn't about prescribing solutions from the top, it's about asking what members need. PRS is, at its heart, a service organisation. I've begun a soft review, speaking to different groups within the membership and asking what we can do better. Ultimately, our strength lies in how well we serve each other and how powerfully we speak as one.
I've always been immensely proud to be part of PRS, and I'm equally proud and honoured to take on this new role.