he finally told his parents his plans. “They didn’t believe me at first, like, ‘how can this scribbling around get you a national title?!’ I was like, ‘It’s happening. I’m going, sorry.’” Santanu returned as the global winner with an incalculable confidence that ignited his path to becoming a star of the art world. “I had to go and win a bloody world championship just to validate the simple point that I wanted to be an artist. But after I did, when I returned to India, I basically said ‘fuck you’ to everyone who said I couldn’t do it.” Few would put up a fight. Santanu signed his first art contract with Red Bull and, not long after, he was inundated with projects across a staggering spectrum of mediums. “I said ‘yes’ to everything, even though I didn’t technically know how to execute the project or even write a formal email. I only knew drawing, and with pen/ink, on paper. Everything else that followed, I learned on the job. I would have deadlines where they wanted a whole product design, a giant canvas piece, I would work hard and learn how in a few days, and just execute it.”
Fast forward to 2022, and he’s produced an immense portfolio of personal projects and flash collabs. He appeared on the cover of GQ magazine and had his first art exhibition featured in Rolling Stone India. He’s designed custom Stan Smith’s for Adidas accompanied by three-story murals in their flagship store, and created an exclusive collaboration with cult label Dust Of Gods. “I got into branding,” he says. “I got into making murals. I got into live shows. I recently collaborated on customizing motorcycle helmets. There’s been so many. I started my directorial debut with Amazon on a Hindi series called Bestseller that has my partner, Shruti Haasan in the lead role. I co-directed a music video. I made artwork for a Major Lazer & Nucleya single. I did an NFT collab with a rapper called Divine. Raftaar...Ritviz...MC Altaf...I’m doing album artwork for some of the biggest metal bands, hip-hop and pop stars in India right now. I was even commissioned to do artwork for the US bands Polyphia and Veil of Maya.” He barely takes a breath when describing what ex-