beaches smoking weed? I tell you, I’d be making reggae. I think your environment speaks to you in ways that aren’t always aware of. I’d spend so many hours of my life in that lock-up with my band and we’d bring in all our influences. I would 100% do a collab with Ozzy. I’d do that in a heartbeat. Ozzy, hit me up man,” he laughs. In January 2016, he released his first single under the Scarlxrd moniker, “Casket”. The production for the music video was slick, using all the experience (and money) he’d garnered from his YouTube career. “I know my angles. I know the lighting. I know how to edit. I know what’s going to fly and what’s not,” he explains. “I’ve learnt so much, and I think it shows in what I’m doing. I bought a drone for that video!” He filmed it one night in Wolverhampton, outside the British mainstream fashion store, River Island. The location chosen “because the lighting was so good! We couldn’t afford the big lights back then so we went down to River Island where the shop light was so good!” Later the same year, came two more album releases: スカー藩主, an eponymous debut in October, followed by Rxse two months after that. There was a laid back feel but definite hip-hop vein running through them both. But then in February 2017, he released his third albumCabin Feverand things changed. The sound was much, much heavier and the vocals were screamed. An edge had crept in. What happened in those few months between “Casket” where he was happily dancing outside River Island and Cabin Fever, where it was like he was outside the gates of hell. Scarlxrd laughs at the analogy but quickly becomes serious.
I missed being in a band. I missed heavy music. I missed it all. I was going through that for the first time in my life. Before, when I was in a band, I’d be going through shit, your classic shit that you go through and you write about. But that year, life was on Expert Mode for the first time and everything felt like life or death. I was in the darkest place I’ve ever been. I can’t even say all the things I’ve been through because I still haven’t even processed it all. It was a traumatic year and you can hear it in my sound.
Earlier in the interview, he’d mentioned having to sell all the lenses, drones and equipment he’d accrued with YouTubing so he could eat and make rent. He’d gone from being pretty successful to having nearly nothing. Was music the only thing?
That was it. I found an outlet. Music was the only way, the only thing I had. I was in a place where I didn’t want to see anyone, didn’t want to talk to anyone. And when you’re like that, people get the idea and start to drift away. The only people I would speak to were Danyl and Vorn, my camera guys. Other than that, I was kind of a recluse. That’s why my sound went like that. It was me. I was at my most aggressive, darkest and most vulnerable. I was hurt for sure. I was dangerous, man. I used to get dressed in my whole Scar fit and just sit in my living room. I didn’t even have electricity so I just used to sit there. Fuck knows what I was thinking about but I sat there. I would sleep in that outfit and I’d just be. It was dark.
There’s an incredible work ethic with Scarlxrd. He’s so prolific that he can’t actually remember the exact amount of records he’s released. But he’s always known hard work. Well before YouTubing, Scar was a child model. “I was the face of [UK sports chain] JD Sports when I was teenager. I loved it,” he chuckles. “I was actually speaking to my manager and telling him I want to get back into commercial modeling. You’ll see me doing Calvin Klein or Balmain man! I’ve got a portfolio of when I was a kid model. I looked like a pretty girl.