WORDS by TRACY KAWALIK PHOTOS COURTESY of SANTANU HAZARIKA
Multidisciplinary art rebel, metal head, and world doodle champ Santanu Hazarika is clocking meteoric fame and inspiring India’s new-gen as one of the most wildly diverse in the game. The sun is going down in Mumbai as he slides into frame. It’s the middle of one of the hottest summers on record. And he’s back in his studio, fresh off the plane from a weekend on the beach in Goa celebrating his manager’s birthday amid a meteoric career trajectory that shows no signs of slowing down. He’s sporting a crisp black t-shirt and an infectious smile that radiates through pixels. Santanu has every reason to be happy. He’s off the back of creating India’s fastest selling NFT; it sold in a record 37 seconds and he’s back from a recent partnership with Porsche and is making his directorial debut with megastar partner, Shruti Haasan among a lengthy list of other illustrious creative collaborations. In a little over half a decade, he’s raked in the accolades and cemented his status enough to be inspiring legions of talented young creatives across India. His story is leading them to embrace their own uniqueness and follow their dreams. He grew up in the city of Guwahati in the northeast Indian state of Assam. “We’re only connected to the mainland by a small blob of land,” he says, explaining how his feeling of being an outsider goes back to childhood.
Assamese people look different. We have a different culture. Most people think we’re Chinese. I was always discriminated against. In fact, I was a misfit in every other category. I wasn’t that good at studies. I was not good at sports, and I was never into what the popular kids were into. All my friends were in hardcore heavy metal bands but I could never play an instrument, I couldn’t sing. I never fit into any of the molds, but I stood out as a visual artist.
His outlet was simple pen and paper. He had a talent for art from an early age. ”I always liked comic books and drawing. One of my first comic books was Spawn. “I was immediately drawn to the violent imagery. When I was five or six years old, I would go into all these comic bookstores, where they’d keep all the hand-me-downs basically, and I would go in and buy all the leftover comics on sale. I had no idea what the issue number or story was, but I’d buy the ones with the most violent or goriest covers and just liked looking at the images. It was very sexual. It was very violent. It was R-rated, basically. But whenever I would tell my parents