MU me and the first thing he asked was ‘did you produce “Lalala”?’ Dude, do your fucking research. I ate my eggs benny and left.” He admits it was “tough to follow that track up” but a year and half later, bbno$ had another absolute smash with “Edamame”. “I was surprised it took me that long to have another hit,” he admits. “I’m chasing the drag-
SIC definitely a time suck, but it’s also progressive as well.
on. All I want is hits.” Still, that doesn’t mean bbno$ will do just anything to get one. He only releases music he genuinely likes and he remains an independent artist. “It’s probably a little bit of ego but if a song is good enough, if you just make good enough music, it’ll blow up. I’m not saying my music is amazing but I’ve blown up at least twice now. I can probably do it a couple more times, so what’s the point of a label?” Especially when artists have access to platforms like TikTok. bbno$ describes the social media app as “a very important tool that a lot of artists don’t want to use, let alone know how to use. I think they’re dumbasses,” he says. Earlier this year he posted a clip of himself crying after getting roasted (“your goatee looks like an upside mushroom cloud coming out of your top lip, which is the only time something fire has come out of your mouth”) which got 28 million views. “Tell me, how many
ISALMOST radio interviews I would have to do to get that sort of reach? I do think it’s a bit regressive for society and it’s
Information can be spread so fast, but it also leans to where you want to go. If you’re right wing, you get right wing videos. If you’re left wing, you get left wing content. Me, I watch videos of frogs listening to Playboi Carti.” “My platform is just riddled with positivity,” says Gumuchian. “I think my music speaks to people who are like me. The people who didn’t really know who they were growing up. They come out to my shows to break free for a little bit and to feel understood. It’s really cool, cause I wanted to be a doctor and I wanted to help people. I broke my back when I was younger so I understand pain and its physical and psychological effects. I feel like I’ve helped a lot more people through my music than I would have as a doctor.” Talking about
ALL his long term ambitions, bbno$ wants more hits and to eventually open up a non-profit to combat the opioid crisis in America, as well as start a record label to help other artists. Gumuchian takes his music and career “super seriously, because why the fuck not?” but doesn’t treat bbno$ with the same level of respect. “I’m definitely in on the joke,” he beams. “I love reading comments with people roasting me cause dude, I’m rich. They’re probably not.” Online, the only comments bbno$ replies to are the negative ones. “If you’ve spent that long typing out a message because you hate me that much, I’m obviously going to reply.“ It comes at a time where a new wave of rappers like Lil Nas X and Jack Harlow are being celebrated for unashamedly being themselves onstage and off. “It’s just
LU easier to be yourself,” starts bbno$ before explaining how when he started out, people would ask him about putting on a larger-than-life persona. “I could, but that requires effort,” he’d reply. “It doesn’t sound like much fun either, does it?” It doesn’t matter which one of bbno$’s many songs you press play on, that sense of joy is unavoidable. “The only thing to do in life is to have fun,” he continues. “I understand that if I was a bit more focused on clout, my career would probably be a bit more successful but I don’t live that life. It’s just not me.”
@bbnomula