I absolutely killed it. I’ve always been working.” When he started YouTubing, he earned just under four dollars his first month. But he saw the potential and knew that with perseverance, he’d start earning real money. “I think of it as a mixture of genetics and the need for attention from strangers,” he explains of his productivity. “Doing YouTube was so fun because every time I’d post, I’d get that dopamine spike of a 1000 comments and 80% of them were from girls. Give me attention! My work ethic is good because I get validated from it. What doing YouTube has taught me is that it’s not about the medium, it’s about the art.” In today’s world “it’s the Wild West” he says, when it comes to releasing music and art. Artists can seamlessly move between on and offline platforms. They can release music on OnlyFans, play concerts on Twitch and then hit up a festival IRL. “You can make one song and put it on ten different platforms,” he explains.
Algorithmically and machine-wise—and I don’t want to sound like a tinfoil hat—but right now we’re creating music for AI. For a machine. The machine feeds back what we put into it. And what we put into the machine, is to be successful. So the machine feeds back what success is and, with sounds in particular, people start to tailor their work for the algorithm. But the algorithm is just a machine. So they’re tailoring music for a machine to pump back to you. We’re living in the Matrix. It’s fucking crazy. That’s why I see the importance in detaching and making dope art. Making stuff that I enjoy and not what I’m influenced to enjoy. I started my own subculture 100%. It has no name but you can see it and you know it’s there. The second it gets a name is the second it dies. If I have too much around me and I start to feel like things are out of my hands, then I won’t enjoy it anymore. I’ll get reckless and I’ll destroy myself. I can’t think of anything worse than living safe. I’m an independent artist that puts my entire life on edge. Things could change at any moment for good or bad and that’s the adrenaline of it and the best thing about it. Sometimes I sit at home and try to think of what I could do to totally destroy my career and whether I would be able to come back from it. I think I probably could. We get influenced so easily now because we spend all our time on screens. People talk like they’re on Twitter and dance like they’re on TikTok.
He tells a story of the huge influence two sets of cousins had on him while growing up. On one side of the family, they listened to the likes of Limp Bizkit and Korn and on the other, 50 Cent and Eminem. It was a healthy regimen of musical inspiration but it would be one particular album to first excite and frighten him: Slipknot’s eponymous 1999 debut record.
Me and my brother used to sleep on bunk beds. I remember I played “Eyeless” and I’d grab one of the poles of the bunk bed and head bang so fucking hard. I remember feeling excitement and energy through my whole body as I was doing it. I knew at that moment that no one could tell me anything. I remember I would go and see my cousins when they were MCing and they’d be rapping and I wanted to be like them so bad. I wanted to rap, look cool and have a slit shaved into my eyebrow. Then, I’d go and see my other cousins, who’d put me onto Korn and shit. Then I’d go home and play a rap track and straight after that, grab that bunk bed pole and go crazy to Slipknot or whatever. That bunk bed was fucked. It was all broken. I remember I kicked all the slats in. It wasn’t an aggressive energy. It was more that I couldn’t be contained. I was very fucking wild as a kid. I was drunk on attention. I wanted attention from everyone and everything all the time. I had to be the loudest in the room, everyone had to look at me.
He pauses, “I still am that fucking guy, clearly.”
@scarlxrd