THE VELVETEERS
Not a lot happens musically in Boulder, Colorado. According to Demi Demitro and Baby Pottersmith anyway. The founders and two-thirds of rock trio The Velveteers hail from the foothills of the Rocky Mountains. “The scene in Boulder isn’t really my style,” explains Demitro, lead singer and primary songwriter of the three-piece. “It’s a lot of bluegrass, jam bands and mainly bigger bands just touring through. There have been moments in time where the DIY scene in Boulder pops off and something really cool starts growing but then, unfortunately, those DIY venues shut down.” Pottersmith agrees: “It can be a pretty bland music scene at first look. The best and most unique bands in any local music scene will usually be playing some tiny, basement, hole-in-the-wall house on a Tuesday night with a $30 PA that’s half-broken.” You get the feeling that the slightly unusual trio— Demitro on vocals and guitar and Pottersmith joined by dual drummer Jonny Fig—have bigger places to be than Boulder. The three-piece of snarling guitar and double tub-thumping rock n roll went international this summer as they performed at the UK’s legendary rock party, Download Festival. An eye-opening place for sure, Demitro recounts: “It was our first time playing a festival over there and it felt like it was right out of a movie. We played early so we didn’t expect anybody to give us the time of day but it was a great turnout. I love how much everybody in the UK appreciates music.” Pottersmith agrees:
I’d never seen that many people with black, metal shirts on, all in one place. I think we were the black sheep in a way that we’re not specifically metal or hard rock as a lot of bands that played. We weren’t sure how the audience was gonna react to us doing our thing–but it was lovely. Anytime we find ourselves in a situation where our name is being thrown around in conjunction with artists like those of Download’s lineup—who are such masters of their craft—it’ll always make us strive to get better so that we somewhat belong amongst them.
In 2021, they travelled to Nashville to record their debut album, Nightmare Daydream. The story goes that footage (from some of their live shows) made its way to Dan Auerbach of The Black Keys. He then invited them to his studio where he produced their record. “I instantly dug them,” he says. “They’re amazing live. Their videos are so creative and they just sound so powerful. Anytime you doubletrack drums on a record, it’s going to sound heavy. You put that together with this baritone guitar player, who’s so unique, and it’s bombastic. There’s nothing like them.”
Did an instantly recognizable Black Keys sound concern them? “That never really crossed my mind,” says Demitro. “We’re all pretty familiar with Dan’s production style and what a great and versatile producer he is. One of my favorite things about working with him is that he really gives his artists room and encouragement to be themselves. Dan does have a signature sound in the things he produces but it’s a great sound so we’re more than happy to have it be part of our album.” Pottersmith further details the experience:
Dan might have been more cautious about that than us honestly. We were mainly just excited to have the opportunity to collaborate with him. There were songs where I was just wanting to rip off drum sounds from specific Black Keys songs, cause I loved them so much. Dan would hear me out but ultimately he’d remind us to not shy away from the sound we already had. He brought out the rawest most honest version of our sound.
The band’s 2022 odyssey continues with a place on hard prog rockers Greta Van Fleet’s tour as openers. “I have to pinch myself sometimes,” Demitro says. “It’s been an absolute dream and we feel super lucky to be a part of it. Greta Van Fleet and their whole crew have been so amazing to work with and the audiences have been nothing short of magical.” This fall sees them busy playing arenas with The Black Keys and Band of Horses so what’s going to happen for The Velveteers in 2023? “I’m gonna lock myself in my room and see what happens,” Demitro laughs; while Pottersmith jokes, “we’re retiring from rock n roll to become social media influencers.” In many ways, The Velveteers’ journey has only just begun.
@thevelveteers
PHOTOGRAPHY by ROXANNE CARRASCO