Rock band Beauty School Dropout have a special word for the kind of music they make. “Renegade-Pop” says singer Colie over video call, so named because “when we started the band our main goal was to push boundaries in every direction.” Explains bassist Beepus: “We’re trying to avoid this constant recycling, where it sounds like the same song has been made 50,000 times.” There are obvious touchstones to their work— pop punk, trap, emo and a touch of glam-rock—but they aim to extract something new from those influences. “Trying to use our favorite stuff to make our new favorite stuff,” Beepus puts it. That spirit is mirrored in their looks; the band are decidedly fashion conscious but in a way that they intend to blur the boundaries of genre conventions. “Some days we look British. Some days we look like we’re in a glam band. We wanna blend everything,” says guitarist Bardo. They are committed maximalists. “We’re big into worldbuilding, through artwork, merch and photoshoots,” as well as the music itself of course. “We put our hands on everything.” Put simply, Colie says, “There are so many rules in music, let’s break them. Let’s absolutely destroy them and create something cool and magnificent and sticky and catchy and see how far we can take it.” From the very first conversations they had about the band, “we were like, ‘we’re not stopping until this is in stadiums.’” Colie, Beepus and their drummer Michael had all been in a band which had fallen apart. Colie spent around a year songwriting for other artists and sketching out ideas for a project he could front himself. He ended up linking back up with Beepus down the line, “I was litmus testing different producers and when we met Bardo, it was instant synergy. The last piece of the puzzle.” For a year straight they spent almost every day in the studio, trying to get noticed via their work for other artists. When the pandemic hit in 2020, it threatened to torpedo the band’s early momentum. They had not yet played their first live show, and with opportunities to do so suddenly vanishing, they were forced to innovate. They bought out online adverts, initially in Brasil where rates are cheapest; they even picked up some Portuguese in order to communicate with new fans. They started uploading cover versions to TikTok. “The original inception of the idea was ‘let’s just keep making Drake songs until something happens,’” jokes Bardo, “but then it kept going. People were like ‘actually, their music is cool, we like their personalities,’ and we tried to interact with people as much as possible.” Against the odds, Beauty School Dropout gained a significant following. When they were finally able to play a show, clearing out the racks from the basement of their friend’s vintage shop, it was a release. “We threw an open bar and just raged so hard. We flooded the place in so much alcohol, that people were leaving stepping through puddles. The energy was insane,” says Beepus. It was satisfying to see their efforts online during lockdown pay off. “Quarantine gave us ten years of growth in two years. It was therapy times a million,” says Beepus. It taught them, for instance, about the value of constant interaction with their fans. They still run a thriving Discord server for them—who they affectionately nickname ‘dropouts’—where they organize movie watchalongs or videogames. “We talk every day with our fans, try to be humans and that’s all you can do. The best marketing is word of mouth,” says Bardo. Tech-forward, they’re also embracing the possibil-