Panel members engage in a discussion on Regional Connectivity in Southern Africa.
REGIONAL CONNECTIVITY KEYTO UNLOCKING SOUTHERN AFRICA’S TOURISM POTENTIAL
Wpowerful sectors to drive economic hilst tourism is one of the most growth in the Southern African Development Community (SADC) region, connectivity constraints and working in isolation remain one of the main stumbling blocks hindering the region from reaching its full economic potential. With Africa month celebrated in May – at the same time when South Africa host delegates from across the continent and the world at Africa’s Travel Indaba (ATI) in Durban, discussions across the corridors and in meeting halls focused on unlocking Africa’s unlimited potential.
One such dialogue titled “Unlocking regional connectivity: rethinking how Southern Africa moves its visitors,” saw delegates from the private sector in the region engaging in discussions on how to make this a reality.
A high-level side event at the ATI convened by the Boundless Southern Africa and the Southern Africa Tourism Alliance brought together government officials and private sector leaders to address the connectivity barriers that continue to constrain tourism growth across the region.
Opened by the Deputy Minister of Tourism, Maggie Sotyu, the discussions focused on finding easier ways to ensure tourists are constantly visiting the region and create an ease of access for tourists to enjoy the cross-border travel itinerary in the region. In return this would result in unlocking missed opportunities in the region.
Sotyu told delegates that tourism is one of the most powerful economic sectors available to the African continent. “It creates jobs, stimulates small business development, attracts investment, supports infrastructure development and connects people across borders and cultures.
“But tourism cannot fully realise its potential where connectivity remains constrained. That is why this dialogue is both timely and important,” she said.
She emphasised that the SADC Tourism Programme 2020-2030 correctly identifies regional connectivity as a foundational enabler of tourism growth across Southern Africa. “Its ambitions are clear: to stimulate visitor movement, strengthen the region’s tourism reputation, enhance tourism development in Transfrontier Conservation Areas, improve visitor experience and deepen regional partnerships,” she said.
She added that these goals are directly linked to economic growth, investment, employment and Africa’s broader integration agenda under Agenda 2063 and the African Continental Free Trade Area.
The Chief Executive Officer (CEO) of the Tourism Business Council of South Africa (TBCSA) Tshifhiwa Tshivhengwa highlighted how the region with the SADC protocol that was initially adopted in 1998, revived over the years continues to be just a discussion yet massive opportunities are missed.
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