“The participation of women signals our shared commitment towards transformation, collaboration, and inclusive growth. Together, we can ensure a tourism sector where women are not only participants, but leaders, innovators, and architects of the industry’s future,” she said.
The session brought together women from all nine provinces, reflecting on the growing national footprint of the Women in Tourism Programme and ongoing efforts to strengthen women’s participation across the tourism value chain.
Speaking on behalf of National Women in Tourism, Chairperson Lerato Sekgobela highlighted both the progress made and the persistent challenges faced by womenowned tourism enterprises. She noted that the organisation currently consists of approximately 1 047 members across the country, actively involved in various sectors of tourism.
networking platforms, digital tourism and online marketing training, incubation programmes, services.
“These programmes are creating opportunities for women to grow, collaborate, and position themselves competitively within the tourism value chain,” she said.
A key focus of the breakfast session was the need for women to embrace innovation and position themselves within the evolving digital tourism economy. Speaking during the session unpacking the event theme, Yoliswa Magangane from Old Mutual Limited encouraged women entrepreneurs to continuously invest in themselves through skills development and personal growth. “The biggest investment you can make is to invest in yourself, upskill yourself, and make yourself valuable,” she said.
Despite this growth, she said many women continue to face barriers such as limited visibility, inadequate funding opportunities, lack of mentorship, restricted access to exhibitions and training opportunities, and limited digital and technological skills.
Sekgobela explained that National Women in Tourism continues to implement empowerment programmes aimed at strengthening women’s participation in the economy. These include workshops, WOMEN SHAPING TOURISM
The session also celebrated women who continue to break barriers within the industry. Among them was Phindile Gumede, General Manager of the Oyster Box Hotel, recognised as the first black woman general manager at the hotel, which recently received premium grading status in KwaZulu-Natal province. Sibonelo
Deputy Director-General: Tourism Sector Support Services, emphasised the importance of translating the Women in Tourism programme into practical opportunities that directly benefit women across the tourism value chain. He noted that greater focus should be placed on leveraging major events such as the Cricket World Cup to unlock opportunities in sports tourism and gastronomy enterprises.
He further highlighted the need for stronger collaboration between Women in Tourism chapters, provinces, and municipalities to support sustainable enterprise development, particularly within rural and township tourism economies.
The breakfast session also included discussions around the proposal to host a National Women in Tourism Conference, which would provide women entrepreneurs with a platform to share challenges, experiences, and solutions across provinces.
The Women in Tourism Business Breakfast served as both a celebration of women’s contributions to tourism and a renewed call for stronger collaboration, empowerment, and inclusive participation in shaping a sustainable future for the sector.
By Elizabeth Mpetsi
FIKISWA PUPUMA (DDG) :KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs (EDTEA)
PHINDILE GUMEDE General Manager of the Oyster Box Hotel break barriers first black woman general manager at the hotel
Transformation is not an event. Transformation is a process”