Bojanala June 2026

EDITION

• THIS EDITIONp. 1
• Editorialp. 2

Unlimited Africa: Indaba Ignites New Vision, Drives Momentum for Continental Tourism Growth

Africa’s Travel Indaba 2026 Reinforces Tourism’s Role in Driving Economic Growth

South Africa and Mauritius Strengthen Tourism Ties at Africa’s Travel Indaba 2026

Regional Connectivity key to Unlocking Southern Africa’s Tourism Potential

Cape Agulhas Lighthouse Precinct: A Beacon for inclusive Tourism Growth and Community Development

10 Africa Turns to Digital Power to Drive Tourism Growth

12 Experienced Chefs Recognised Through National Skills Programme

KZN Tourism Gains Ground after Strong Festive and Easter Seasons

• Innovation and Sustainable Tourism Growth Awardsp. 17

Durban Safety Initiative Reinforces South Africa’s Tourism Growth Agenda

19 Tourism Action Lab Sparks Hope for Youth Employment in the Tourism Sector

Tourism Transformation Fund fuels Growth Of Black- Owned Enterprises

22 Women In Tourism Champions inclusive Growth and Sustainable Leadership

• CREDITS
• PUBLISHER
• Department of Tourism
• EDITOR
• Tasneem Carrim
• EDITORIAL TEAM

Susan de Bruin Seapei Lebele Natasha Rockman Sifiso Halama Phathu Luvhengo

CONTRIBUTORS

Natasha Rockman Sifiso Halama Phathu Luvhengo Annah Mashile Elizabeth Mpetsi Nonhlanhla Ngwenya KZN Tourism and Film

DESIGN AND LAYOUT

Edited by Digital Mindset (Pty) Ltd

DISCLAIMER

While every reasonable effort is made to maintain current and accurate information in this publication, the Department of Tourism accepts no responsibility for any errors or omissions in this magazine. The use of the content of this magazine is at the user’s own risk. The user assumes full responsibility and risk of loss resulting from the use of the content of this magazine.

The Department of Tourism or any of the legal entities in respect of which information are contained in this publication, or employees of the Department ofTourism or such entity, will not be liable for any special, indirect, incidental, consequential, or punitive damages or any other damages whatsoever, whether in an action of contract, statute, tort (including, without limitation, negligence), or otherwise, relating to the use of this magazine or information.

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FROM FREEDOM TO OPPORTUNITY: BUILDING THE FUTURE OF TOURISM TOGETHER

Ayears of constitutional democracy and s South Africa commemorates 30 marks the 50th anniversary of the 1976 Youth Uprising, we are reminded that the pursuit of freedom has always been about more than political rights. It has also been about creating opportunities, expanding inclusion, and improving the quality of life of all South Africans.

These milestones invite us not only to reflect on how far we have come as a nation, but also to consider the work that still lies ahead in building a more inclusive, prosperous, and equitable society.

Tourism continues to play a vital role in this journey.

As one of South Africa’s key economic sectors, tourism has the unique ability to create opportunities where people live. Every visitor supports a network of businesses, workers, entrepreneurs, and communities.

From accommodation establishments and restaurants to tour guides, transport operators, artisans, and cultural practitioners, tourism’s impact extends far beyond the places visitors see. This edition of Bojanala reflects the many ways tourism contributes to South Africa’s growth and development.

We look back on a successful Africa’s Travel Indaba 2026, which once again demonstrated the continent’s tourism potential and reinforced the importance of collaboration in driving growth across Africa. We highlight developments in tourism policy and regulation, showcase destination development initiatives that create opportunities in communities, and celebrate investments that strengthen South Africa’s tourism offering.

As we commemorate Youth Month, we also spotlight the young people shaping the future of tourism through innovation, entrepreneurship, skills development, and leadership. Fifty years after the youth of 1976 stood up to demand a better future, today’s generation continues to demonstrate resilience, creativity and determination in building new pathways to opportunity.

This edition further explores the role of tourism infrastructure, destination development, and strategic partnerships in supporting economic growth and job creation. Across our country, projects are helping to unlock local potential, attract visitors, and create meaningful benefits for communities.

June 2026

At its core, tourism remains a peoplecentred sector. Its success depends on partnerships between government, industry, communities and, travellers themselves. It thrives when we work together to create experiences that are welcoming, authentic, sustainable, and inclusive.

As we move forward, the challenge before us is not only to grow tourism but to ensure that its benefits are shared more broadly and reach more communities across South Africa. By doing so, we contribute not only to the growth of the tourism sector, but also to the broader national objective of creating jobs, reducing inequality and building a more prosperous future for all.

The story of South Africa’s tourism sector is ultimately a story of people, possibility and progress. Together, we are transforming the promise of freedom into opportunity and helping to build a tourism sector that works for everyone.

Tourism remains one of south africa ‘s greatest drivers of economic growth and social inclusion .

President Cyril Ramaphosa, Minister of Tourism Patricia de Lille, Deputy Minister of Tourism Maggie Sotyu, KwaZulu-Natal Premier Thami Ntuli, and other dignitaries lead the opening ceremony of Africa's Travel Indaba in Durban, South Africa

UNLIMITED AFRICA: INDABA IGNITES NEW VISION, DRIVES MOMENTUM FOR CONTINENTAL TOURISM GROWTH

By Phathu Luvhengo

Africa’s Travel Indaba (ATI), one of the leading annual events on the South African tourism calendar, delivered yet another successful four-day programme and exhibition focused on strategies to unlock and grow the full potential of Africa’s Tourism economy.

TLuthuli International Convention Centre he 2026 edition returned to Inkosi Albert

(ICC) in Durban from 11 to 14 May 2026, with over 1,200 exhibitors, tourism stakeholders and more than 1,000 buyers from across the country, the continent and globally engaged in robust discussions, showcasing their products and services, and establishing a path to reach Africa’s full potential.

economy, to tell our stories, and together build a better Africa and a better world,” read the pledge.

A collective commitment was reinforced by other stakeholders who co-signed the pledge, including Deputy Minister of Tourism, Maggie Sotyu, alongside stakeholders from the public and private sectors.

than a sector of the economy it is a living expression of “who we are as people.”

He reiterated the call he made during his State of the Nation Address, when he called for the promotion of unique cultural, historical and natural attractions that reflect the country’s identity.

The trade floor was officially opened by President Cyril Ramaphosa on 12 May with the signing of a pledge by the Minister of Tourism, Patricia de Lille, committing to building an inclusive, competitive, sustainable tourism sector that accelerates economic growth.

As encouraged by Minister De Lille in keeping to the ideals of the Organisation of African Unity and African Union during the Africa Month, together with President Ramaphosa she was joined by other stakeholders in the sector to co-sign the pledge. “Today, we pledge to grow Africa’s tourism

The department’s Director-General Victor Vele; KwaZulu-Natal Premier Thami Ntuli; eThekwini Mayor Cyril Xaba; Chairperson of the Portfolio Committee in Tourism, Ronalda Nalumango; chairperson of the Board of the Tourism Business Council of South Africa (TBCSA), Jerry Mabena, and amongst other stakeholders signed the pledge.

With a sense of pride in a city where cultures meet and Africa gathers to tell its tourism story, President Ramaphosa, highlighted in his keynote address that tourism is more

From Kgodumodumo

Dinosaur Interpretation Centre launched in June 2025, to the upgraded Cape Agulhas Lighthouse Precinct launched in April 2026, to eThekwini’s addition of two new attractions in March, the Nelson Mandela and Oliver Tambo statues, this demonstrates the importance of expanding and diversifying tourism offerings

The President said this signifies the government’s commitment of providing tourism offering to a broad range of domestic and international travellers.

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With a record-breaking of 10.5 million international visitors to South African shores, a clear sign that the world is rediscovering South Africa with renewed enthusiasm, he said it is significant that three- quarters of international arrivals come from the Southern African Development Community (SADC) region, showing that Africans are choosing Africa.

“The increases we have seen in tourism figures are not merely of statistical interest. They represent families supported, small businesses revived, and communities that are being uplifted,” said President Ramaphosa.

Held under the theme: “Unlimited Africa: Growing

Africa’s

Tourism

Economy”, eThekwini Mayor Xaba said the gathering wasn’t only about celebrating tourism, but also to celebrate Africa’s resilience, innovation, cultural richness and economic potential.

“Tourism remains one of the most powerful tools for economic growth, job creation and social inclusion. In this context, Africa’s Travel Indaba continues to open doors for investment, partnerships, and opportunities for communities across our continent,” said the mayor

Tourism accelerates economic growth, and its impact is life changing. Minister De Lille emphasised it is only through deliberate action, including partnerships, that the sector will continue to soar. She added that the Cabinet’s approved Tourism Growth Partnership Plan, co-created with the private sector, includes diversifying tourism offerings. According to Minister De Lille, the investments already made in tourism products demonstrate confidence in South Africa’s growth prospects.

Some of these tourism products include the R24 billion expansion of the V&A Waterfront; R10.5 billion being injected into Winelands Airport, and the R2.1 billion Club Med Beach and Safari resort in KZN, which opens in July this year. These products show a successful public-private partnership.

Today, we pledge to grow Africa’s tourism economy, to tell our stories, and together build a better Africa and a better world

-THE ATI 2026 PLEDGE

During the inaugural summit last year, eight projects from both the public and private sectors valued at around R1 billion were unveiled. This October, the second investment summit will convene, and the government is calling on all tourism stakeholders to submit their projects.

“Delegates, we have also identified MICE, Meetings Incentives conference Events, a critical job creator. In the 2025/26 financial year, the South African Conventions Bureau put in 100 international MICE bids and secured 52.

“This is yet another vote of confidence in our world class MICE infrastructure,” she said.

De Lille announced that the ATI will undergo a revamp and is seeking sponsors and partners to join in 2027. This follows a shift in traveller trends that would require a re-evaluation of how South Africa sells its tourism products and what it says about itself on the continent.

The tourism sector accounted for 954, 000 jobs and contributed 4.9% to the country’s Gross-Domestic Product by 2024, according to the recently released Statistics South Africa Satellite Account.

At its heart, tourism is about people, said President Ramaphosa in his concluding remarks, visualising a story about a young

The South African Tourism exhibition stand at Africa’s Travel Indaba.

entrepreneur in Soweto who is building a digital platform for township experiences and a rural cooperative in Limpopo that offers authentic cultural encounters.

He added that it is about young innovators developing apps, safety tools, and high tech solutions that are reshaping the visitor experience.

“Our youth are not waiting for the future. They are creating it now. They are proving that tourism is not only about destinations but that it is about innovation, creativity and opportunity.

“Every conversation at this Indaba, every partnership formed, every idea shared, these are the building blocks of a continent that is rising, confident in its potential and united in its purpose,” he said.

The Inkosi Albert Luthuli International Convention Centre was abuzz for four days with conversations and exhibitions as exhibitors showcased their products, while stakeholders, including tourism ministers from African countries, and industry leaders engaged in robust discussions that will unlock the full potential of continental tourism growth.

“As the Department of Tourism, we continue to facilitate investments in the tourism sector through the Tourism Infrastructure Investment Summit,” she said.

June 2026

By Elizabeth Mpetsi

South African Tourism Chief Marketing Officer Sithembile Ndaba responding to questions during the session.

Aon a high note in Durban, with tourism frica’s Travel Indaba (ATI) 2026 concluded leaders, government representatives, industry stakeholders, exhibitors, buyers, and media reflecting on the event’s contribution towards advancing tourism growth, continental collaboration, and economic development.

next five years. Acting Chief Executive Officer, Sibusiso Gumbi, said the event continues to positively impact the provincial economy while showcasing KwaZulu-Natal, South Africa, and Africa to the world.

According to preliminary figures shared

Held under the theme “Unlimited Africa: Growing Africa’s Tourism Economy,” the trade show once again positioned Africa as a destination of diverse tourism experiences, cultural richness, innovation, and investment opportunities.Tourism stakeholders described this year’s Indaba as a significant success, highlighting strong business engagement and growing international interest in African tourism offerings.

Speaking during a panel discussion reflecting on the impact of the event, Ms Lindiwe Rakharebe, Chief Executive Officer of the Durban ICC, described Africa’s Travel Indaba as a platform that continues to promote connectivity, partnership, and economic growth across the continent. “We really do see the infinite opportunities that exist for all of us as Africans so that we can trade together, grow the economy, create jobs, and drive sustainable development across the continent,” she said.

during the session, Africa’s Travel Indaba 2026 attracted close to 10 000 delegates, exhibitors, buyers, and media representatives, including more than 1 200 international buyers from across the globe.

Tourism officials further highlighted the growing importance of business tourism in contributing towards economic growth, job creation, and destination development. Stakeholders noted that the event contributes significantly to Durban’s economy through accommodation bookings, transport services, hospitality, and related tourism activities. Discussions also focused on innovation, infrastructure development, and digital transformation within the tourism sector. South African Tourism Chief Marketing Officer, Sithembile Ndaba, emphasised the importance of innovation in strengthening South

Africa’s tourism competitiveness through new and evolving tourism experiences. She highlighted developments such as the Kgoodumodumo Dinosaur Interpretation Centre in the Free State and the Cape Agulhas Lighthouse experience as examples of tourism products contributing towards destination diversification and enhanced visitor experiences. Ndaba noted that more work still needs to be done in repackaging and promoting tourism offerings to encourage domestic travel and grow intra- African tourism. She further highlighted that South African Tourism and Minister of Tourism Patricia de Lille have intentionally supported platforms such as the Tourism Infrastructure Summit to drive

Tourism investment, infrastructure development, and innovation within the sector.

As Africa’s Travel Indaba 2026 concluded, tourism leaders expressed confidence that the partnerships and business opportunities created during the event would contribute towards sustained tourism growth across South Africa and the African continent.

The KwaZulu-Natal

Tourism

Authority reaffirmed the and Film province’s commitment to hosting the event over the

Panel members (left to right): Deputy Director of Durban Tourism, Ms Winile Mntungwa; Acting CEO of the KwaZulu-Natal Tourism and Film Authority, Mr Sibusiso Gumbi; Chief Convention Bureau Officer at South African Tourism, Ms Corne Koch; CEO of Durban Tourism, Ms Lindiwe Rakharebe; and South African Tourism Global Manager for Public Relations, Ms Thandiwe Mathibela, who facilitated the discussion from the podium.

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As African tourism markets continue to recover and reposition themselves globally, regional partnerships such as this are increasingly important for ensuring Africa remains competitive, resilient, and interconnected.

Minister de Lille highlighted the economic benefits the partnership is expected to deliver to businesses, communities, and workers in both countries. “It will help us increase tourist flows between our countries, strengthen air connectivity, and create new opportunities for our businesses, our SMMEs, and our workers,” she said.

South African Minister of Tourism Patricia de Lille and Mauritius Minister of Tourism Christian Harold Richard Duval after signing a Memorandum of Understanding (MOU) to enhance tourism cooperation between South Africa and Mauritius at Africa’s Travel Indaba.

Mauritius’Minister of Tourism, Christian Harold Richard Duval, welcomed the signing of the agreement and praised the long-standing relationship between the two countries. Minister Duval reaffirmed Mauritius’ standing

SOUTHAFRICA as a safe and trusted tourism destination despite global tensions elsewhere. “Mauritius

AND MAURITIUS remains a safe destination. Our air routes are far from zones of tension, and our visitors can

STRENGTHEN TOURISM confirm this,” said Minister Duval.

TIES AT AFRICA’S TRAVEL impressive tourism recovery and visitor

He also highlighted the island nation’s

INDABA 2026 growth. “We achieved a remarkable number of arrivals in the first quarter of 2026, following the record of 1.4 million visitors

A NEW ERA OF REGIONAL TOURISM COOPERATION welcomed in 2025, a figure higher than

Aa powerful platform to strengthen frica’s Travel Indaba 2026 served as continental tourism partnerships, with South Africa and the Republic of Mauritius officially signing a Memorandum of Understanding (MoU) on tourism cooperation at the Durban International Convention Centre (ICC).

The agreement marked a major milestone in advancing regional tourism integration and deepening bilateral relations between the two African nations. It further demonstrates a shared commitment to sustainable tourism growth, economic cooperation, and stronger regional competitiveness within the Southern African Development Community (SADC).

South Africa and Mauritius have maintained warm diplomatic and economic relations since 1992, and tourism has continued to play an increasingly important role in strengthening ties between the two countries. Speaking at the signing ceremony, de Lille, described the agreement as an important step toward unlocking tourism’s economic potential across the continent.

“Tourism is one of the most powerful drivers of inclusive growth, job creation, and regional development, and this partnership strengthens our shared commitment to unlocking that potential,”said Minister de Lille.

The MoU establishes a framework for cooperation in several strategic areas, including sustainable tourism development, tourism training and skills development, stakeholder engagement, information sharing, technical cooperation, and improved travel facilitation between the two countries. The partnership also creates opportunities for collaboration in high-growth tourism segments, including cruise, medical, adventure, cultural, and nature-based tourism, as well as Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism.

our own population,” he said. According to Minister Duval, Mauritius’ success continues to be driven by its internationally recognised hospitality and tourism experience.

“Our strength lies above all in our wellknown and trusted experience in the tourism industry.”The Minister also noted the growing number of South African travellers visiting Mauritius. “Over the past few months, more than 23,000 South Africans have chosen Mauritius. The numbers speak for themselves,” he said.

“I congratulate you on presenting this Memorandum of Understanding. I have no doubt this initiative will further strengthen our economic, cultural, and diplomatic relations, which date back nearly 40 years,” concluded Minister Duval.

• By Annah Mashile
• South Africa’s Minister of Tourism, Patricia
• June 2026

Panel members engage in a discussion on Regional Connectivity in Southern Africa.

REGIONAL CONNECTIVITY KEYTO UNLOCKING SOUTHERN AFRICA’S TOURISM POTENTIAL

By Phathu Luvhengo

Wpowerful sectors to drive economic hilst tourism is one of the most growth in the Southern African Development Community (SADC) region, connectivity constraints and working in isolation remain one of the main stumbling blocks hindering the region from reaching its full economic potential. With Africa month celebrated in May – at the same time when South Africa host delegates from across the continent and the world at Africa’s Travel Indaba (ATI) in Durban, discussions across the corridors and in meeting halls focused on unlocking Africa’s unlimited potential.

One such dialogue titled “Unlocking regional connectivity: rethinking how Southern Africa moves its visitors,” saw delegates from the private sector in the region engaging in discussions on how to make this a reality.

A high-level side event at the ATI convened by the Boundless Southern Africa and the Southern Africa Tourism Alliance brought together government officials and private sector leaders to address the connectivity barriers that continue to constrain tourism growth across the region.

Opened by the Deputy Minister of Tourism, Maggie Sotyu, the discussions focused on finding easier ways to ensure tourists are constantly visiting the region and create an ease of access for tourists to enjoy the cross-border travel itinerary in the region. In return this would result in unlocking missed opportunities in the region.

Sotyu told delegates that tourism is one of the most powerful economic sectors available to the African continent. “It creates jobs, stimulates small business development, attracts investment, supports infrastructure development and connects people across borders and cultures.

“But tourism cannot fully realise its potential where connectivity remains constrained. That is why this dialogue is both timely and important,” she said.

She emphasised that the SADC Tourism Programme 2020-2030 correctly identifies regional connectivity as a foundational enabler of tourism growth across Southern Africa. “Its ambitions are clear: to stimulate visitor movement, strengthen the region’s tourism reputation, enhance tourism development in Transfrontier Conservation Areas, improve visitor experience and deepen regional partnerships,” she said.

She added that these goals are directly linked to economic growth, investment, employment and Africa’s broader integration agenda under Agenda 2063 and the African Continental Free Trade Area.

The Chief Executive Officer (CEO) of the Tourism Business Council of South Africa (TBCSA) Tshifhiwa Tshivhengwa highlighted how the region with the SADC protocol that was initially adopted in 1998, revived over the years continues to be just a discussion yet massive opportunities are missed.

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opportunity cost is massive, and we see the opportunity cost through unemployment within our region. We see many young people seeking employment whether is from Zambia, all the way to Tanzania and we know that tourism has the potential to solve unemployment, especially the young people and those who live in the rural areas,” he said He added that what is important is what they can implement together in the region, when can they implement solutions and who is willing to implement those solutions.

Aaron Munetsi, the Chief Executive Officer of the Airlines Association of Southern

Deputy Minister of Tourism Maggie Sotyu engages with tourism business owners during Africa’s Travel Indaba.

Africa, concurred with Tshivhengwa insisting that from an airline perspective, there are 16 countries in the region with 16

Tourism is different laws hindering the countries from being together.

one of the He calls for the standardisation of the most powerful countries as opposed to looking at themselves as individual countries. “Let’s economic sectors look at ourselves as the region. available to the African continent.”

said Maggie Sotyu

“For example, Spain as we speak received almost 48 million tourists this year alone and look at what do they have besides Barcelona and Real Madrid football clubs? Look at us we are here in KZN, the tourism heartbeat of the region. How many tourists

He believes that if a region is unified like in the Southeast Asia region, SADC could have been far if regional integration was done earlier when protocols were adopted. “The we received here and when they come here are they easily going to be able to go to eSwatini and drive to Maputo? We just need to unravel very simple things and start looking at ourselves as the region,” he said. The dialogue sought ways to for the region’s stakeholders in the tourism sector to work together, build tourism ecosystem and reimagine the region.

In her concluding remarks, Sotyu, urged stakeholders to leave the dialogue with a renewed sense of urgency and shared purpose committed not only to discussing regional connectivity but to delivering it. “As we gather during Africa month, we are reminded that tourism is more than an industry. It connects our people. Tourism strengthens regional understanding. Tourism builds economic bridges where political borders once divided us,” she said.

Tourism industry stakeholders attend the panel discussion on “Regional Connectivity

Tourism stakeholders attending the discussion on regional connectivity pose for a photograph.

June 2026

CAPE AGULHAS LIGHTHOUSE PRECINCT: A BEACON FOR INCLUSIVE TOURISM GROWTH AND COMMUNITY DEVELOPMENT By Annah Mashile Scontinues to evolve through strategic outh

Africa’s tourism landscape infrastructure investments that unlock new destinations, strengthen local economies, and preserve the country’s rich natural and cultural heritage. The official handover of the upgraded Cape Agulhas Lighthouse precinct marks a milestone, reinforcing the government’s commitment to inclusive tourism growth and sustainable development.

On April 14, 2026, the Department of Tourism, in partnership with South African National Parks and the Department of Forestry, Fisheries, and the Environment, officially handed over the newly upgraded Agulhas National Park Lighthouse Precinct. The estimated R81 million project signals the government’s ongoing efforts to diversify South Africa’s tourism offering and create meaningful socioeconomic opportunities for local communities.

Located at the southern most tip of Africa, where the warm Indian Ocean meets the cold Atlantic Ocean, Cape Agulhas is a globally significant destination. The lighthouse, South Africa’s second-oldest working lighthouse, has long served as a navigational guide for vessels on one of the world’s busiest shipping routes. Today, it also stands as a symbol of inclusive growth, heritage preservation, and economic opportunity.

The Department of Tourism

Minister Patricia de Lille described the refurbishment as a significant milestone for tourism development in the Overberg region and beyond. The upgraded precinct now offers a modern visitor experience while maintaining the integrity of the natural and cultural landscape.

The development includes a 60 seat restaurant, a modern interpretation centre, upgraded visitor facilities, vendor stalls for local entrepreneurs, improved accessibility infrastructure, and enhanced visitor access and parking areas. These enhancements are expected to improve the visitor experience, extend tourist stays, and stimulate economic activity within surrounding communities.

“This is a clear demonstration of how tourism infrastructure investment contributes directly to job creation and enterprise development,” said Minister De Lille. “By investing in destinations such as Cape Agulhas, we are not only strengthening our tourism offering but also creating opportunities for communities to participate meaningfully in the tourism value chain.”

The project is part of the broader Tourism Growth Partnership Plan (TGPP), which prioritises tourism infrastructure

Minister of Tourism Patricia de Lille, Minister of Forestry, Fisheries and the Environment Willie Aucamp, and Deputy Minister of Tourism Maggie Sotyu lead a delegation of dignitaries in a ribbon-cutting ceremony at the launch of the Cape Agulhas Precinct.

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An exhibition display at the modern Interpretation Centre within the Cape Agulhas Precinct, showcasing the area’s rich biodiversity.

This is a clear demonstration of how tourism infrastructure investment contributes directly to job creation and enterprise development.”

said Minister Patricia De Lille Department of Tourism development, destination diversification, and coordinated marketing to strengthen South Africa’s competitiveness in global tourism markets. One of the most significant outcomes of the Cape Agulhas Lighthouse Precinct upgrade is its direct contribution to local economic development. During construction, the project created 117 local jobs and supported nine small, medium, and micro enterprises (SMMEs) from local communities.

In addition to job creation, skills development, and training opportunities were provided to local workers, ensuring that the project’s benefits extend beyond construction and contribute to long-term economic participation. These outcomes reflect the government’s commitment to ensuring that tourism infrastructure investments deliver tangible benefits for communities living in and around tourism destinations.

Minister of Forestry, Fisheries, and the Environment Willie Aucamp emphasised the importance of balancing conservation and development. The upgraded precinct demonstrates how environmental stewardship and economic growth can be advanced simultaneously. “The handover of the Agulhas

National Park Lighthouse Precinct is not only a milestone for tourism infrastructure; it is a practical demonstration of how heritage preservation, environmental stewardship, and economic development can be advanced together,” said Minister Aucamp.

The new Interpretation Centre plays a key role in promoting environmental education and awareness. Visitors can now learn about the unique biodiversity, maritime history, and cultural significance of Cape Agulhas, fostering greater appreciation

Minister of Tourism Patricia de Lille, Minister of Forestry, Fisheries and the Environment Willie Aucamp, and Deputy Minister of Tourism Maggie Sotyu unveil the precinct plaque.

and responsible tourism practices.

“Education and interpretation remain central to effective conservation. People protect what they understand and value,” Minister Aucamp added.

Accessibility improvements also ensure that more South Africans, including persons with disabilities, can experience the destination, reinforcing

SANParks’ commitment to inclusive tourism.

Through partnerships among national departments, local government, private sector stakeholders, and communities, these initiatives continue to strengthen South Africa’s tourism ecosystem.

June 2026

African Tourism Leaders Embrace Digital Innovation to Attract Global Travellers

By Phathu Luvhengo

Minister of Tourism Patricia de Lilee leads a panel discussion on digital innovation in the tourism sector.

Idrew interest in tourism in that country, t is a story of Ishow Speed in eSwatini that a story of the E1 race launch in Angola that shines the spotlight in that country’s tourism and Wode Maya’s content about his exploration of Lesotho’s unique landscape and culture that attract more tourists in the country.

These are the sentiments of ministers in the tourism sector across some of the countries in Africa whose content drew local and international travellers to their countries.

During a panel discussion led by the Minister of Tourism Patricia De Lille at this year’s Tourism Travel Indaba on 13 May 2026, under the theme: Digitalisation for Our Tourism Growth, delegates explore ways in which they can grow tourism economy in the continent

Ministers engaged in a robust discussion on how tourism sector can harness technology to unlock new opportunities through digital marketing to reach and engage global travellers, digital visa systems to improve seamless travel, and data driven digital tools that support smarter decisionmaking and destination management.

I called for this debate amongst tourism strategy must be mobile first, digital intelligence and deeply personalised,” she mentioned.

us as leaders in Amongst the ministers who engaged in the discussions were the minister of Tourism the tourism sector and Environmental Affairs in eSwatini Jane to understand

Mkhonta-Simelane, Minister of Tourism, Sports, Arts and Culture in Lesotho Motlatsi how we can work together and also learn from each

Maqelepo, Angola Secretary of State for Tourism Márcio de Jesus Lopes Daniel and the deputy minister of Tourism and Hospitality Industry in Zimbabwe Tongai Mafidi Mnangagwa.

other she said.

She stated that the future of the tourism sector is increasingly being built on mobile phones – a digital ecosystem that is data intelligent driven and is utilised by travellers who want seamless connectivity between countries. “But for us in Africa we have the world’s youngest population and that is big benefit for us,” said Minister De Lille.

Darren Watkins Jr, 21, better known as Ishow Speed visited eSwatini in January this year and documented his experience in his social media accounts including attending the traditional ceremony. His visit to the country promptly attracted Davido, a Nigerian American singersongwriter to visit the country which also influenced more young people to attend the ceremony.

“They are running businesses, looking at the bookings experience, banking, [and] building brands from the palm of their hands and that then means that Africa’s

“The issue of iShow Speed is so important to us as a country. We have a lot of youth in our respective countries and most of them are in a digital space,” said Mkhonta- Simelane.

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She said that if countries want to grasp the attention of young people, digital space was a place to go to where you will find them, talk to them and they respond immensely. When iShow Speed approached them, they ensured that they expose him to the culture in their country and it was at the time of the Icwala ceremony.

“We wanted to showcase our culture. We were somehow writing our story, telling the world about us, how we live and how we do things. When we embrace the coming of Ishow Speed, he really portrayed, it well” she said.

This attracted young people and their parents who flooded the ceremony as youth shared the story on their digital platforms.

Pan-African

YouTuber and content creator Wode Maya’s content about the snow in Lesotho attracted tourists from as far as Limpopo and North West provinces in South Africa

This in partnership with private sector influenced the government to train young people in the country on content creation who would help grow tourism in the country. “We are starting to see the power of digital technology. It is working. We can see the future of Africa from tourism point of view; it is not necessarily depending on what we have as a country. It is going to depend on how we portray ourselves and the availability of our content on digital platforms,” he said.

The launch of E1 race in Angola with the help of American actor Will Smith, a World Championship set to take place from 12 to 13 September this year in Luanda, put the “relatively unknown country” in a global map.

Africa’s tourism strategy must be mobile first, digital intelligence and deeply personalised

“When the opportunity presented itself, we understood that it will be a great platform for us to promote our country, we are a relatively unknown country in the tourism sector. We have 1,600 Km coast and promoting sports and sustainability is a right tool for us to promote our country,” said De Jesus Lopes Daniel.

With Victoria Falls as one of their signature destinations for international tourists, Zimbabwe Tourism and Hospitality Deputy minister Mnangagwa calls for a strong collaboration from neighbouring countries to grow tourism in that country.

“The whole aspect of digital marketing has to be a team effort from all of us, as we collaborate to tell our stories and invite international tourists to experience our culture,” he said.

From South Africa’s AI empowered Siyanda Travel Planning Assistance to Electronic Travel Authorisation (ETA) visa system and marketing content on digital platforms, tourism leaders in Africa showed that they are increasingly looking into technology to grow tourism economy in the continent.

“We tested the ETA with G20 and its up and running for [more than] three months. I just want to illustrate how going digital can help us as government to be more efficient and effective,” said minister Patricia De Lille.

DIGITAL TOURISM IN ACTION

ISHOWSPEED IN ESWATINI

His visit and social media content showcased Eswatini's culture, traditions, and tourism experiences to a global audience, attracting significant international attention.

WODE MAYA IN LESOTHO Content highlighting Lesotho’s unique landscapes, snowfall, and cultural attractions inspired travellers from across the region to explore the destination.

• E1 RACE IN ANGOLA
• The E1
• World

Championship helped position

Angola on the global tourism map, showcasing the country’s coastline, innovation, and growing tourism potential.

• ETA SYSTEM IN SOUTH AFRICA
• South
• Africa’s
• Electronic
• Travel
• Authorisation
• (ETA)

system is improving travel efficiency, streamlining visitor processing, and enhancing the traveller experience.

AI-POWERED SIYANDA ASSISTANT

A smart travel-planning solution designed to provide real-time tourism information, personalised recommendations, and seamless visitor support.

Panel members engaging with delegates.

Delegate participating in Q&A session on digital innovation in the tourism sector.

June 2026

Ongoing engagements between delegates attending digital innovation panel discussion.

CHEFS RECOGNISED

THROUGH NATIONAL SKILLS PROGRAMME

By Annah Mashile and Elizabeth Mpetsi

Tto strengthen South Africa’s tourism he Department of Tourism continues workforce through targeted skills development initiatives.

Recently, the Department celebrated the graduation of experienced chefs who successfully completed the Artisan Recognition of Prior Learning (ARPL) programme in Mpumalanga and Limpopo provinces.

The graduation ceremonies were a big step for the chefs, many of whom have worked in professional kitchens for years but did not have formal qualifications. A total of 50 chefs graduated across the two provinces, with their industry experience formally assessed and recognised through nationally accredited occupational trade certifications.

The Recognition of Prior

Learning programme is one of the Department of Tourism’s demand-led skills development initiatives and forms part of the broader Tourism

• Sector
• Human
• Resource
• Development
• (TSHRD)
• Strategy.

The strategy was introduced following a national skills audit, which revealed that many workers in the tourism sector possessed extensive practical experience but lacked the formal qualifications required to advance their careers.

Since its launch in the 2021/22 financial year, the programme has supported chefs across several provinces, including Gauteng, Limpopo, KwaZulu-Natal, Western Cape, Free State and Mpumalanga. To date, 210 chefs have participated in the programme, with 206 successfully graduating, achieving a 98 percent completion rate. Over the past five years, Chef graduates celebrate after receiving their nationally recognised Occupational Trade Qualifications through the Department of Tourism’s Artisan Recognition of Prior Learning (ARPL) programme.

the Department has invested more than R6 million in the initiative.

Delivering the keynote address on behalf of the Department of Tourism, Ndhuma Makamu highlighted the programme’s role in strengthening the tourism workforce and supporting national development priorities. Makamu explained that tourism is a people-centred industry where service excellence directly shapes visitor experiences and South Africa’s global reputation. “When tourists visit our country, the service they receive represents South Africa as a destination. The skills and competence of our tourism workforce are therefore critical to the growth of the sector,” he said.

The Department aims to create approximately 250 000 new jobs in tourism by 2030, increasing total employment in the sector to around 1 million.

“Programmes such as this ensure that workers are equipped with recognised skills that enable them to progress in their careers, start businesses and create employment opportunities for others,” Makamu added.

Today we are not just handing out certificates. We are restoring dignity to years of hard work, skills and passion that have long been unrecognised.

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Speaking during the Limpopo graduation ceremony, Limpopo MEC for Economic Development, Environment and Tourism, Mr Tshitereke Matibe, highlighted the significance of recognising industry experience. “Today we are not just handing out certificates,” said MEC Matibe. “We are restoring dignity to years of hard work, skills and passion that have long been unrecognised.”

Through the programme, the chefs were awarded the Chef Occupational Trade Qualification at NQF Level 5, the highest level within the occupational qualification framework.

MEC Matibe further emphasised the vital role chefs play in shaping visitors’ experiences of South Africa. “Chefs occupy one of the most important positions in the tourism industry. When visitors come to South Africa, they do not only come to see our wildlife and landscapes, but they also come to taste our story, identity and heritage.”

At the Mpumalanga ceremony, academy principal Chef Tommie Hurter underscored the value of recognising workplace expertise. “The graduates sitting in front of us were not full-time students who spent years in lecture halls,” Hurter said. “They are working professionals who have already been running kitchens, managing teams and serving guests long before entering this programme. Through this process, their experience has been formally recognised and validated.”

Hurter emphasised that the RPL process involves rigorous evaluation rather than a simplified training route. “This is not a shortcut. Over the past months, candidates compiled portfolios of evidence, completed practical assessments and demonstrated their competence against national occupational standards. Today we celebrate their dedication, resilience and professional growth.”

The programme’s success has been supported by strong partnerships between government, training institutions and employers within the hospitality sector. Guest speaker Wayne Smith, General Manager of Sabie River Sun Resort, encouraged graduates to remain committed to continuous professional development. Reflecting on his own career journey, Smith emphasised that success in the hospitality industry requires dedication and persistence. “You must work for what you want. You must put in the hours, the commitment and the passion. Success does not happen overnight; it is built through years of experience and learning,” he said.

For many graduates, the ceremony symbolised both recognition and a new chapter in their professional journeys. The chefs are encouraged to continue developing their skills, assume leadership roles within the hospitality industry, mentor emerging talent and contribute to the growth of South Africa’s tourism economy.

Through initiatives such as the Recognition of Prior

Learning programme, the Department continues to invest in people, strengthen hospitality skills, and align the supply of skills with the tourism industry’s evolving demands, thereby positioning South Africa as a competitive global destination.

• PROGRAMME IMPACT
• CHEFS GRADUATED
• CHEFS HAVE PARTICIPATED
• SUCCESSFULLY GRADUATING
• COMPLETION RATE
• R6 million
• INVESTED
• NQF LEVEL 5

QUALIFICATION

Graduates attend the Chef Skills Development Programme graduation ceremony, marking the successful completion of their culinary training and skills development journey.

An excited graduate receives his certificate during the Chef Skills Development Programme graduation ceremony, celebrating the successful completion of his culinary training.

June 2026

A family enjoys quality time together while building a sandcastle on Durban Beach, one of the KZN’s popular coastal attractions

KZN TOURISM GAINS GROUND AFTER STRONG FESTIVE AND EASTER SEASONS Ta broader shift in travel patterns, with his consistent performance points to KwaZulu-Natal increasingly attracting visitors beyond traditional peak seasons. Strong domestic travel, coupled with a steady return of international tourists, is contributing to a more balanced and resilient tourism economy - one that is less reliant on short-term surges and better positioned for long-term growth.

Speaking on the province’s performance, interim CEO of KwaZulu-Natal Tourism and Film Sibusiso Gumbi said the sustained growth reflects both market confidence and the strength of KwaZulu-Natal’s diverse tourism offering.

“KwaZulu-Natal is not only recovering - it is growing. What we are seeing is sustained demand across seasons, strong domestic performance, and a steady return of international visitors. This positions the province well as we prepare to showcase our tourism offering to the continent and the world at Africa’s Travel Indaba.”

Strong festive performance sets the tone

The 2025/26 festive season delivered one of the province’s strongest post-pandemic performances, with high occupancy levels recorded across key tourism regions and continued demand beyond the traditional peak period.

Accommodation occupancy exceeded 80% in major districts during the core festive week, while provincial averages remained resilient through December and into early January. This points to a more sustained travel pattern, rather than a short-lived seasonal spike.

KwaZulu-Natal also led the countrynationally in domestic tourism

KwaZulu-Natal’s tourism sector is carrying strong momentum into 2026, following a high-performing festive season and a robust Easter period that have reinforced the province’s position as one of South Africa’s leading travel destinations.

value, generating approximately R21.4 billion in spending from around 9 million trips, underlining the province’s ability to convert visitor numbers into meaningful economic impact.

On the international front, the province welcomed over 800,000 visitors in 2025 - a 13% year-on-year increase that places KwaZulu-Natal firmly pandemic levels.

ahead of pre-

Easter confirms year-round appeal

Momentum continued into the Easter period, traditionally a key indicator of offpeak resilience.

Hotel occupancy averaged close to 64% during the Easter week, with some properties in Durban exceeding 90% occupancy due to strong last-minute demand.

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The province attracted over 400,000 domestic visitors during this period, generating an estimated R1 billion in tourism spend.

Performance was not limited to major urban centres. Regions such as iLembe, uMkhanyakude and uThukela recorded strong occupancy levels, reflecting the growing appeal of KwaZulu-Natal’s mix of coastal, cultural and nature-based experiences.

“Easter continues to demonstrate that KwaZulu-Natal is no longer a seasonal destination. We are seeing consistent demand across the calendar, supported by a diverse product offering and improved traveller confidence,” Gumbi added.

AFRICA’S TRAVEL INDABA: SHOWCASING KZN TO THE WORLD

With strong seasonal performance behind it, KwaZulu-Natal turned its focus to Africa’s premier tourism trade event, Africa’s Travel Indaba, which took take place in Durban from 11–14 May.

As one of the continent’s leading tourism marketing platforms, the Indaba brings together international buyers, exhibitors and media, providing a critical opportunity to position

KwaZulu-Natal’s offering on the global stage.

tourism

For delegates, the event offers more than business engagements. It provides direct access to a destination that combines world-class infrastructure with a rich and varied tourism experience. From the warm Indian Ocean coastline and Blue Flag beaches to the cultural depth of Zulu heritage and the dramatic landscapes of the Drakensberg, KwaZulu-Natal presents a compelling, all-in-one destination.

Durban, as host city, continues to anchor the province’s appeal. Its mix of urban energy, beach lifestyle, and established convention facilities positions it as a natural hub for both leisure and business tourism. Beyond

A young Asian couple practices traditional drumming during a cultural experience at a Zulu homestead in KwaZulu-Natal.

the city, delegates had the opportunity to explore game reserves, heritage routes, and community-based tourism experiences that reflect the province’s commitment to inclusive growth.

Africa’s Travel Indaba is a strategic platform for growth. It allows us to connect our tourism products with global markets while showcasing KwaZulu-Natal as a gateway to African tourism to a sector that is not only recovering but repositioning itself for sustained growth.

Strong domestic demand, rising international arrivals, and consistent performance across key travel periods are all contributing to renewed confidence in the province’s tourism economy.

With continued focus on expanding air access, strengthening regional African markets, and enhancing destination marketing, KwaZulu-Natal is well placed to consolidate its position as a leading tourism hub.

As the industry converged in Durban for Africa’s Travel Indaba, the province entered the next phase of its growth cycle with momentum - and a clear message: KwaZulu-Natal is open, competitive, and ready to lead.

By Nonhlanhla Ngwenya KZN Tourism and Film

-SIBUSISO GUMBI, Interim CEO; Kwazulu-Natal Tourism and Film

• A DESTINATION ON THE RISE
• KwaZulu-Natal’s tourism trajectory points
• June 2026

It’s people from the industry who actually nominate their peers for this special category of awards.

Winners of the inaugural Inspiration Awards pose for a group photograph following the awards ceremony.

INNOVATION AND SUSTAINABLE TOURISM GROWTH AWARDS OTravel Indaba (ATI) was the launch of ne of the highlights of this year’s Africa’s the Inspirational Awards Programme, which recogniszed individuals and organisations making meaningful contributions to the tourism and hospitality sector through innovation, empowerment, transformation, and humanitarian impact. Unlike traditional awards, the programme used a peer-to-peer nomination system, enabling industry players to celebrate colleagues and businesses that continuously to uplift communities and transform the sector.

Facilitator and South African Tourism representative Nitta Sukha addresses attendees during the inaugural Inspiration Awards ceremony.

Among the recipients of the Inspirational Awards were tourism businesses and leaders recogniszed for empowering youth and women, driving innovation, and promoting inclusive growth within the industry. The awards highlighted the importance of collaboration and mentorship in building a resilient and competitive African tourism sector.

Sustainability also remained a strong focus during the event, highlighted by the prestigious Green Stand Awards, which honoured exhibitors for environmentally responsible exhibition design and sustainable event practices.

Recognised exhibitors included Visit Angola, African Synergy Hospitality Solutions, and several other tourism brands that demonstrated creativity and environmental consciousness in their exhibition spaces.

• Facilitator and South
• African
• Tourism representative

Nitta

Sukha described the awards as a meaningful platform for recognising excellence in the tourism sector. “It’s people from the industry who actually nominate their peers for this special category of awards,”she said during the ceremony.“You get to nominate and vote for your special person based on what they have done and the impact they’ve created within the industry over the past year.”

Sukha further emphasised the importance of sustainability and collaboration in the tourism sector, noting that ATI Travel Indaba seeks to

Anew Hotel received the Gold Award in the Green Stand Awards category.

lead by example in responsible tourism and event management. “We pride ourselves on wanting to lead in terms of sustainability,” she said while addressing exhibitors during the Green Stand Awards. “It is our responsibility to ensure that we activate our stands responsibly and sustainably.”

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For the Department of Tourism and stakeholders across the Bojanala region, the success of ATI 2026 serves as a reminder of the immense opportunities tourism offers for economic inclusion, enterprise development, and sustainable growth.

The event highlighted not only Africa’s diverse tourism products but also the power of partnerships to advance the continent’s tourism economy.

By Annah Mashile

Minister of Tourism Patricia de Lille, Deputy Minister of Tourism Maggie Sotyu, and eThekwini Municipality Mayor Councillor Vusumuzi Cyril Xaba lead delegates in unveiling donated vehicles during an official handover ceremony.

DURBAN SAFETY INITIATIVE

REINFORCES SOUTH AFRICA’S TOURISM GROWTH AGENDA

By Annah Mashile

Tourism safety took centre stage at Africa’s Travel Indaba (ATI) 2026 as government and industry leaders gathered on Durban’s beachfront for the launch and handover of vehicles, equipment, and operational resources to strengthen tourism safety in one of South Africa’s significant visitor destinations.

Tthe eThekwini Beach Safety Project, he initiative, implemented through represents a powerful collaboration among government, the private sector, law enforcement agencies, and tourism stakeholders to improve visible policing, rapid response capabilities, and visitor confidence along Durban’s coastline and in surrounding tourism zones.

The event underscored a simple yet critical reality that tourism safety is not a secondary issue but central to tourism growth, destination competitiveness, and economic sustainability. Deputy Minister of Tourism Maggie Sotyu emphasised that a safe destination is fundamental to tourism success and economic development.

“A destination that feels safe is a destination that can grow. A protected destination can attract investment, create jobs, and welcome the world with confidence,” said Deputy Minister Sotyu.

The handover included patrol vehicles, quad bikes, trailers, uniforms, and operational equipment to strengthen tourism and coastal safety operations in Durban. These resources are intended to improve visibility, responsiveness, and public confidence in one of the country’s flagship tourism destinations.

For the Department of Tourism, tourism safety remains a strategic national priority, supported by the National

Tourism Safety Forum, which fosters collaboration among law enforcement, municipalities, businesses, and communities. Deputy Minister Sotyu highlighted that tourism safety extends far beyond protecting visitors; it also protects livelihoods, jobs, and economic opportunities.

Department of Tourism Director-General Victor Vele reaffirmed the government’s commitment to strengthening coordination across law enforcement and justice systems to protect tourists and boost destination confidence.

June 2026

A destination that feels safe is a destination that can grow.

Deputy Minister Maggie Sotyu Department of Tourism

According to Vele, effective tourism safety requires more than visible policing; it requires coordinated systems to ensure that criminal cases involving tourists are prioritiszed and managed effectively. “One advantage [that] criminals have when targeting tourists is the belief that victims may not return for court proceedings. That is why there must be a strategy to prioritise these matters,”said Vele.

He also outlined a broader vision to strengthen safety infrastructure along coastal and river systems connected to tourism destinations. “We plan to make sure that the coast is safe, the rivers flowing into our coastline are safe, and that tourists can enjoy these spaces with confidence.”

The tourism safety initiative also demonstrates the growing impact of public–private partnerships within South

Africa’s tourism ecosystem. Tourism Business Council of South Africa (TBCSA) CEO Tshifhiwa Tshivhengwa noted that while tourism safety challenges may not always be as extensive as perceived, ensuring positive visitor experiences remains essential for tourism growth. “It’s very important that everyone who travels across South Africa feels safe and can go back home with pleasant memories,”said Tshivhengwa.

implementation. “This is a practical example of what we can do when we collaborate between the private sector and the public sector to get results,”he said.

With stronger partnerships, practical interventions, and a shared commitment to visitor safety, South Africa continues to build a tourism sector that is welcoming, resilient, and globally competitive.

He explained that the Durban initiative is the first of its kind, developed through collaboration among the private sector, municipalities, and government structures, and supported by the Tourism Marketing South Africa (TOMSA) levy and the TOMSA Collaborative Fund. According to Tshivhengwa, years of engagement among tourism businesses, local stakeholders, and government ultimately led to the project’s

TBCSA CEO Tshifhiwa Tshivhengwa addresses delegates during the event.

Director General Nkhumeleni Victor Vele addresses delegates

Metro Police vehicles handed over for patrol purposes to enhance local law enforcement operations.

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TOURISM ACTION LAB SPARKS HOPE FOR YOUTH EMPLOYMENT IN THE TOURISM SECTOR

By Annah Mashile

Dstrengthen its commitment to inclusive epartment of Tourism continues to growth and youth empowerment through the Tourism Youth Employment Intervention Action Lab, held on May 13, 2026, at The Edward Hotel in Durban. The initiative brought together government, private sector leaders, training institutions, and youth organiszations to craft practical solutions to tackle unemployment in the tourism sector.

Tourism remains one of South Africa’s most important economic sectors, contributing significantly to employment, entrepreneurship, and community development. However, despite its potential, the sector continues to face challenges related to skills shortages, shifting traveller demands, and the need for stronger alignment between training institutions and industry expectations.

Against this backdrop, the Department of Tourism has intensified efforts to ensure that young people are not left behind in the evolving tourism economy. Guided by the Medium-Term Development Plan (MTDP) 2025, which prioritiszes inclusive growth and job creation, the department is driving demand-led skills development programmes designed to enhance employability and create pathways to sustainable work opportunities for young South Africans.

Strategic partnerships with organiszations such as Harambe and the Youth Employment Service (YES4Youth) are central to these efforts. Through signed Memoranda of Understanding, these partnerships support programs including the Tourism Graduate Recruitment

Programme, the Culinary Programmes, Work Integrated Learning under the Learn and Earn Placement Programme, and the Tourism

Youth

Employment Intervention, also known as the Tourism Action Lab.

The Tourism Action Lab emerged from discussions held during the Tourism Human

Department of Tourism representative Ms Portia Rakoma addresses delegates at the Tourism Youth Employment Intervention Action Lab, sharing insights on youth empowerment interventions in the tourism sector. Resource Development Business Networking Session at Africa’s Travel Indaba (ATI) 2025. Stakeholders from across the public and private sectors identified the urgent need for coordinated action to address youth unemployment and bridge the gap between education and industry needs. This momentum led to the official launch of the Tourism Action Lab on 23 February 2026.

Speaking during the Durban session, Deputy Director in the Department of Tourism, Portia Rakoma, highlighted the importance of collaboration in developing responsive and practical employment interventions for young people entering the tourism industry.

“We are encouraged by the collaborative partnerships formed with organisations such as Harambee, YES4Youth, CATHSSETA, tourism associations, and higher education institutions. These partnerships are critical to helping us create meaningful opportunities for young people,” she said.

Rakoma further emphasised that the Tourism Action Lab marks an important milestone in strengthening coordination and ensuring that training programmes respond directly to industry demand. “The focus is to ensure that the skills being taught align with what employers currently require in the tourism sector. We want to create opportunities that are practical, sustainable, and responsive to the realities of the labour market,” she added. The Action Lab session also provided a platform for stakeholders to present existing and future initiatives that will lead to create earning, learning, and entrepreneurship opportunities for youth. The programme focused on identifying practical, jobrich interventions and strengthening collaboration among government, business, and training institutions.

Key outcomes from the engagement included identifying barriers that prevent young people from accessing employment opportunities, exploring ways to scale up successful youth initiatives, and creating a pipeline of mediumand long-term employment opportunities within the tourism value chain.

As South Africa continues to rebuild and grow its tourism economy, initiatives such as the Tourism Action Lab demonstrate the sector’s commitment to placing young people at the centre of economic participation. Through collaboration, innovation, and targeted skills development, the Department of Tourism is helping to shape a more inclusive and sustainable future for tourism in South Africa.

June 2026

Deputy Minister Maggie Sotyu in a group photograph with some of the Tourism Transformation Fund beneficiaries at Africa’s Travel Indaba.

TOURISM TRANSFORMATION FUND FUELS GROWTH OF BLACK-OWNED ENTERPRISES

AS IT UNLOCKS NEW ERA OF BLACK OWNERSHIP IN SOUTH AFRICA’S TOURISM SECTOR

SNkomazi District just 25KM away from ituated in Mpumalanga, under the the Kruger National Park, the Elangeni Lodge has grown from a 50 rooms facility to 98 rooms through the assistance of the fund. In the Western Cape, Esa Yacoob, sells an unforgettable boat trip to tourists at the V&A Waterfront in Cape Town. Through the transformation fund, he was able to increase the fleet of boats for his Yacoob Yacht’s business.

Kgabo Safari in the North West province grew from only hiring 13 staff members to 30 people after securing funding from the Tourism Transformation fund. The sustainability and the life spans of all these black-owned enterprises were made possible through the TTF in collaboration with the National Empowerment Fund (NEF).

The Department of Tourism with the NEF showcased these successful enterprises at the Africa’s Travel Indaba 2026.

the funds and expanded his business. “The tourism sector is still lily-white, and we need transformation,” he said.

“We are the very first black woman property owner in Springbok in the tourism sector. The TTF helped me start my business and work with communities. It has now brought more awareness in the community that it is possible,” said Galenia Boutique Hotel owner, Sheleen Cloete.

Through these opportunities, the owners of Kgabo Safari, the Elangeni Lodge and Yacoob Yachts have added their children in daily operations of their businesses in the hope of creating a generational business venture that will be able to survive even long after they have gone.

Kgabo Safari, a black-owned tourism enterprise in the North West demonstrates the expansion of operational capacity within the sector, with investment enabling the acquisition of key tourism assets, the creation of new jobs, and the strengthening of its market position.

The owner of this enterprise, Bernard Marobe, said he had been knocking and ultimately the door was opened, he secured

“Please NEF help us, we can still create more jobs. My son is also part of the business. He takes over the reins when I am not there,” he said.

With two qualifications, Yacoob’s son Mandla Yacoob is the most qualified employee in the company. The 100% blackowned enterprise has been operating in the V&A Waterfront in Cape Town for the past 30 years.

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Administered by the NEF, the fund combines grants, loans and equity contributions to help grow black-owned tourism enterprises, reduce barriers to entry and drive transformation in the sector. Grants are capped at 30% of project costs, up to R5 million per applicant.

A yacht at sunset along the Cape Town coastline.

From the inception of the fund in May 2018 through the end of March 2026, the NEF has received 799 applications. While many applications did not meet the required funding and eligibility criteria, the programme has nevertheless enabled dozens of tourism enterprises to move from concept to operation, from aspiration to implementation.

Approximately 41 projects are currently active and approved. Thirty-nine of these are at various stages of completion and operation, with funding already partially or fully disbursed. Collectively, approximately R150.4 million in grant funding has been approved to support transformation in tourism enterprises across South Africa.

Urban quad bike rides in an adventurous city setting.

“We are the only 100% black owned business in the Yachts sector in the country, With the help of the NEF, we now have the biggest fleet of Yachts. We don’t sell yachts, we sell a boat trip with an amazing dream,” he said.

Elangeni Lodge owner, Chris Bhiya, whose daughter is also part of the business operations, said their business was attracting many tourists who would sleep at their lodge.

“Wehavemanagedtoincreaseemployment around our community. We are surrounded by impoverished communities because of us [our existence] we have managed to employ a lot of people and source most of the things from the local people in our area,” he said.

Speaking at the Africa’s Travel Indaba 2026 during the showcasing of TTF Beneficiary Projects, Department of Tourism Deputy Minister, Maggie Sotyu said the projects represent more than infrastructure or business investment. These projects represent hope, inclusion, ownership and the practical transformation of South Africa’s tourism economy.

“Transformation in tourism cannot remain an abstract policy discussion. It must be visible in ownership patterns. It must be visible in who participates in the tourism value chain. It must be visible in who benefits from tourism growth, who creates tourism products, who employs local people, and who builds sustainable enterprises that can compete nationally, regionally, and globally. And that is precisely why the Tourism Transformation Fund remains such an important intervention,” she said.

The Tourism Transformation Fund (TTF), established by the Department of Tourism in partnership with the NEF, provides financial support to black investors and communities in tourism.

Department of Tourism Director-General, Nkhumeleni Victor Vele, stated at the TTF showcase that he has been following the beneficiaries on social media and commended them for the innovative and effective digital marketing of their products.

“We need more employers to be able to create these jobs. We won’t be able to create jobs as the Government, we will be able to facilitate that those jobs getting created and continue to do so,” he said. The TTF continues to demonstrate that meaningful transformation in tourism is possible by empowering black-owned enterprises to grow, create jobs and build sustainable businesses that uplift communities and contribute to a more inclusive tourism economy.

By Phathu Luvhengo

June 2026

Attendees posing for a picture with the Deputy Minister of Tourism Maggie Sotyu.

WOMEN IN TOURISM CHAMPIONS INCLUSIVE GROWTH AND SUSTAINABLE LEADERSHIP

When women rise in tourism, communities rise with them,”

Deputy Minister Maggie Sotyu Department of Tourism

Women leaders, entrepreneurs, tourism professionals, and stakeholders from across South Africa gathered at the Royal Majestic Hotel in Durban on 13 May 2026 for the Women in Tourism (WiT) Business Breakfast held during Africa’s Travel Indaba (ATI).

HChange: Women Shaping a Sustainable eld under the theme, “Leading the Future,” the session brought together women from across the tourism value chain to engage on issues of transformation, leadership, innovation, and sustainable growth. The gathering also created a platform for a meaningful dialogue on strengthening women’s participation and advancing inclusive opportunities within the tourism industry.

Setting the tone for the discussions, Deputy Minister of Tourism Ms Maggie Sotyu delivered the keynote address, reaffirming government’s commitment to advancing women’s empowerment in tourism.

She reflected on the establishment of the Women in Tourism

Programme in 2013, noting that it emerged from the recognition that meaningful transformation in tourism could not occur while women remained excluded from ownership, leadership, market access, and economic opportunities.

“Transformation is not an event.

Transformation is a process.

And transformation requires deliberate partnerships and sustained commitment,” she said.

The Deputy Minister further emphasised the importance of ensuring women are not left behind as technology and digital innovation continue reshaping the tourism industry globally. She encouraged support for women-owned tourism businesses to adapt, innovate, and compete in both domestic and international markets. She further highlighted the significant role women play in sustaining local economies and communities through tourism. “When women rise in tourism, communities rise with them,” she said.

Supporting this message, Ms Fikiswa Pupuma, Deputy Director-General (DDG) at the KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs (EDTEA), described tourism as one of the most powerful drivers of economic growth, job creation, entrepreneurship, and cultural exchange. She emphasised the importance of ensuring that women in tourism are visible, heard, and empowered.

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“The participation of women signals our shared commitment towards transformation, collaboration, and inclusive growth. Together, we can ensure a tourism sector where women are not only participants, but leaders, innovators, and architects of the industry’s future,” she said.

The session brought together women from all nine provinces, reflecting on the growing national footprint of the Women in Tourism Programme and ongoing efforts to strengthen women’s participation across the tourism value chain.

Speaking on behalf of National Women in Tourism, Chairperson Lerato Sekgobela highlighted both the progress made and the persistent challenges faced by womenowned tourism enterprises. She noted that the organisation currently consists of approximately 1 047 members across the country, actively involved in various sectors of tourism.

networking platforms, digital tourism and online marketing training, incubation programmes, services.

and exhibition support

“These programmes are creating opportunities for women to grow, collaborate, and position themselves competitively within the tourism value chain,” she said.

A key focus of the breakfast session was the need for women to embrace innovation and position themselves within the evolving digital tourism economy. Speaking during the session unpacking the event theme, Yoliswa Magangane from Old Mutual Limited encouraged women entrepreneurs to continuously invest in themselves through skills development and personal growth. “The biggest investment you can make is to invest in yourself, upskill yourself, and make yourself valuable,” she said.

Despite this growth, she said many women continue to face barriers such as limited visibility, inadequate funding opportunities, lack of mentorship, restricted access to exhibitions and training opportunities, and limited digital and technological skills.

Sekgobela explained that National Women in Tourism continues to implement empowerment programmes aimed at strengthening women’s participation in the economy. These include workshops, WOMEN SHAPING TOURISM

The session also celebrated women who continue to break barriers within the industry. Among them was Phindile Gumede, General Manager of the Oyster Box Hotel, recognised as the first black woman general manager at the hotel, which recently received premium grading status in KwaZulu-Natal province. Sibonelo

Nzimande, Acting

Deputy Director-General: Tourism Sector Support Services, emphasised the importance of translating the Women in Tourism programme into practical opportunities that directly benefit women across the tourism value chain. He noted that greater focus should be placed on leveraging major events such as the Cricket World Cup to unlock opportunities in sports tourism and gastronomy enterprises.

for women-owned

He further highlighted the need for stronger collaboration between Women in Tourism chapters, provinces, and municipalities to support sustainable enterprise development, particularly within rural and township tourism economies.

The breakfast session also included discussions around the proposal to host a National Women in Tourism Conference, which would provide women entrepreneurs with a platform to share challenges, experiences, and solutions across provinces.

The Women in Tourism Business Breakfast served as both a celebration of women’s contributions to tourism and a renewed call for stronger collaboration, empowerment, and inclusive participation in shaping a sustainable future for the sector.

By Elizabeth Mpetsi

FIKISWA PUPUMA (DDG) :KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs (EDTEA)

LERATO SEKGOBELA Chairperson: National Women in Tourism

PHINDILE GUMEDE General Manager of the Oyster Box Hotel break barriers first black woman general manager at the hotel

Transformation is not an event. Transformation is a process”

• June 2026
• -Maggie Sotyu
• Deputy Minister of Tourism

POSTAL ADDRESS Private Bag X424, Pretoria 0001

CONTACT INFORMATION Call centre: +27 (0) 12 444 6730/6621 Call centre e-mail: [email protected] Switchboard number: +27 (0) 12 444 6000 Switchboard fax: +27 (0) 12 444 7000 www.tourism.gov.za

• Department of Tourism
• @Tourism_gov_za departmentoftourism_
• Tourism.gov.za