It’s people from the industry who actually nominate their peers for this special category of awards.
Winners of the inaugural Inspiration Awards pose for a group photograph following the awards ceremony.
INNOVATION AND SUSTAINABLE TOURISM GROWTH AWARDS OTravel Indaba (ATI) was the launch of ne of the highlights of this year’s Africa’s the Inspirational Awards Programme, which recogniszed individuals and organisations making meaningful contributions to the tourism and hospitality sector through innovation, empowerment, transformation, and humanitarian impact. Unlike traditional awards, the programme used a peer-to-peer nomination system, enabling industry players to celebrate colleagues and businesses that continuously to uplift communities and transform the sector.
Facilitator and South African Tourism representative Nitta Sukha addresses attendees during the inaugural Inspiration Awards ceremony.
Among the recipients of the Inspirational Awards were tourism businesses and leaders recogniszed for empowering youth and women, driving innovation, and promoting inclusive growth within the industry. The awards highlighted the importance of collaboration and mentorship in building a resilient and competitive African tourism sector.
Sustainability also remained a strong focus during the event, highlighted by the prestigious Green Stand Awards, which honoured exhibitors for environmentally responsible exhibition design and sustainable event practices.
Recognised exhibitors included Visit Angola, African Synergy Hospitality Solutions, and several other tourism brands that demonstrated creativity and environmental consciousness in their exhibition spaces.
Sukha described the awards as a meaningful platform for recognising excellence in the tourism sector. “It’s people from the industry who actually nominate their peers for this special category of awards,”she said during the ceremony.“You get to nominate and vote for your special person based on what they have done and the impact they’ve created within the industry over the past year.”
Sukha further emphasised the importance of sustainability and collaboration in the tourism sector, noting that ATI Travel Indaba seeks to
Anew Hotel received the Gold Award in the Green Stand Awards category.
lead by example in responsible tourism and event management. “We pride ourselves on wanting to lead in terms of sustainability,” she said while addressing exhibitors during the Green Stand Awards. “It is our responsibility to ensure that we activate our stands responsibly and sustainably.”
For the Department of Tourism and stakeholders across the Bojanala region, the success of ATI 2026 serves as a reminder of the immense opportunities tourism offers for economic inclusion, enterprise development, and sustainable growth.
The event highlighted not only Africa’s diverse tourism products but also the power of partnerships to advance the continent’s tourism economy.
By Annah Mashile