Attendees posing for a picture with the Deputy Minister of Tourism Maggie Sotyu.
WOMEN IN TOURISM CHAMPIONS INCLUSIVE GROWTH AND SUSTAINABLE LEADERSHIP
When women rise in tourism, communities rise with them,”
Women leaders, entrepreneurs, tourism professionals, and stakeholders from across South Africa gathered at the Royal Majestic Hotel in Durban on 13 May 2026 for the Women in Tourism (WiT) Business Breakfast held during Africa’s Travel Indaba (ATI).
HChange: Women Shaping a Sustainable eld under the theme, “Leading the Future,” the session brought together women from across the tourism value chain to engage on issues of transformation, leadership, innovation, and sustainable growth. The gathering also created a platform for a meaningful dialogue on strengthening women’s participation and advancing inclusive opportunities within the tourism industry.
Setting the tone for the discussions, Deputy Minister of Tourism Ms Maggie Sotyu delivered the keynote address, reaffirming government’s commitment to advancing women’s empowerment in tourism.
She reflected on the establishment of the Women in Tourism
Programme in 2013, noting that it emerged from the recognition that meaningful transformation in tourism could not occur while women remained excluded from ownership, leadership, market access, and economic opportunities.
“Transformation is not an event.
Transformation is a process.
And transformation requires deliberate partnerships and sustained commitment,” she said.
The Deputy Minister further emphasised the importance of ensuring women are not left behind as technology and digital innovation continue reshaping the tourism industry globally. She encouraged support for women-owned tourism businesses to adapt, innovate, and compete in both domestic and international markets. She further highlighted the significant role women play in sustaining local economies and communities through tourism. “When women rise in tourism, communities rise with them,” she said.
Supporting this message, Ms Fikiswa Pupuma, Deputy Director-General (DDG) at the KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs (EDTEA), described tourism as one of the most powerful drivers of economic growth, job creation, entrepreneurship, and cultural exchange. She emphasised the importance of ensuring that women in tourism are visible, heard, and empowered.
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