With a record-breaking of 10.5 million international visitors to South African shores, a clear sign that the world is rediscovering South Africa with renewed enthusiasm, he said it is significant that three- quarters of international arrivals come from the Southern African Development Community (SADC) region, showing that Africans are choosing Africa.
“The increases we have seen in tourism figures are not merely of statistical interest. They represent families supported, small businesses revived, and communities that are being uplifted,” said President Ramaphosa.
Held under the theme: “Unlimited Africa: Growing
Africa’s
Economy”, eThekwini Mayor Xaba said the gathering wasn’t only about celebrating tourism, but also to celebrate Africa’s resilience, innovation, cultural richness and economic potential.
“Tourism remains one of the most powerful tools for economic growth, job creation and social inclusion. In this context, Africa’s Travel Indaba continues to open doors for investment, partnerships, and opportunities for communities across our continent,” said the mayor
Tourism accelerates economic growth, and its impact is life changing. Minister De Lille emphasised it is only through deliberate action, including partnerships, that the sector will continue to soar. She added that the Cabinet’s approved Tourism Growth Partnership Plan, co-created with the private sector, includes diversifying tourism offerings. According to Minister De Lille, the investments already made in tourism products demonstrate confidence in South Africa’s growth prospects.
Some of these tourism products include the R24 billion expansion of the V&A Waterfront; R10.5 billion being injected into Winelands Airport, and the R2.1 billion Club Med Beach and Safari resort in KZN, which opens in July this year. These products show a successful public-private partnership.
Today, we pledge to grow Africa’s tourism economy, to tell our stories, and together build a better Africa and a better world
During the inaugural summit last year, eight projects from both the public and private sectors valued at around R1 billion were unveiled. This October, the second investment summit will convene, and the government is calling on all tourism stakeholders to submit their projects.
“Delegates, we have also identified MICE, Meetings Incentives conference Events, a critical job creator. In the 2025/26 financial year, the South African Conventions Bureau put in 100 international MICE bids and secured 52.
“This is yet another vote of confidence in our world class MICE infrastructure,” she said.
De Lille announced that the ATI will undergo a revamp and is seeking sponsors and partners to join in 2027. This follows a shift in traveller trends that would require a re-evaluation of how South Africa sells its tourism products and what it says about itself on the continent.
The tourism sector accounted for 954, 000 jobs and contributed 4.9% to the country’s Gross-Domestic Product by 2024, according to the recently released Statistics South Africa Satellite Account.
At its heart, tourism is about people, said President Ramaphosa in his concluding remarks, visualising a story about a young
The South African Tourism exhibition stand at Africa’s Travel Indaba.
entrepreneur in Soweto who is building a digital platform for township experiences and a rural cooperative in Limpopo that offers authentic cultural encounters.
He added that it is about young innovators developing apps, safety tools, and high tech solutions that are reshaping the visitor experience.
“Our youth are not waiting for the future. They are creating it now. They are proving that tourism is not only about destinations but that it is about innovation, creativity and opportunity.
“Every conversation at this Indaba, every partnership formed, every idea shared, these are the building blocks of a continent that is rising, confident in its potential and united in its purpose,” he said.
The Inkosi Albert Luthuli International Convention Centre was abuzz for four days with conversations and exhibitions as exhibitors showcased their products, while stakeholders, including tourism ministers from African countries, and industry leaders engaged in robust discussions that will unlock the full potential of continental tourism growth.
“As the Department of Tourism, we continue to facilitate investments in the tourism sector through the Tourism Infrastructure Investment Summit,” she said.
June 2026