TOURISM ACTION LAB SPARKS HOPE FOR YOUTH EMPLOYMENT IN THE TOURISM SECTOR
Dstrengthen its commitment to inclusive epartment of Tourism continues to growth and youth empowerment through the Tourism Youth Employment Intervention Action Lab, held on May 13, 2026, at The Edward Hotel in Durban. The initiative brought together government, private sector leaders, training institutions, and youth organiszations to craft practical solutions to tackle unemployment in the tourism sector.
Tourism remains one of South Africa’s most important economic sectors, contributing significantly to employment, entrepreneurship, and community development. However, despite its potential, the sector continues to face challenges related to skills shortages, shifting traveller demands, and the need for stronger alignment between training institutions and industry expectations.
Against this backdrop, the Department of Tourism has intensified efforts to ensure that young people are not left behind in the evolving tourism economy. Guided by the Medium-Term Development Plan (MTDP) 2025, which prioritiszes inclusive growth and job creation, the department is driving demand-led skills development programmes designed to enhance employability and create pathways to sustainable work opportunities for young South Africans.
Strategic partnerships with organiszations such as Harambe and the Youth Employment Service (YES4Youth) are central to these efforts. Through signed Memoranda of Understanding, these partnerships support programs including the Tourism Graduate Recruitment
Programme, the Culinary Programmes, Work Integrated Learning under the Learn and Earn Placement Programme, and the Tourism
Youth
Employment Intervention, also known as the Tourism Action Lab.
The Tourism Action Lab emerged from discussions held during the Tourism Human
Department of Tourism representative Ms Portia Rakoma addresses delegates at the Tourism Youth Employment Intervention Action Lab, sharing insights on youth empowerment interventions in the tourism sector. Resource Development Business Networking Session at Africa’s Travel Indaba (ATI) 2025. Stakeholders from across the public and private sectors identified the urgent need for coordinated action to address youth unemployment and bridge the gap between education and industry needs. This momentum led to the official launch of the Tourism Action Lab on 23 February 2026.
Speaking during the Durban session, Deputy Director in the Department of Tourism, Portia Rakoma, highlighted the importance of collaboration in developing responsive and practical employment interventions for young people entering the tourism industry.
“We are encouraged by the collaborative partnerships formed with organisations such as Harambee, YES4Youth, CATHSSETA, tourism associations, and higher education institutions. These partnerships are critical to helping us create meaningful opportunities for young people,” she said.
Rakoma further emphasised that the Tourism Action Lab marks an important milestone in strengthening coordination and ensuring that training programmes respond directly to industry demand. “The focus is to ensure that the skills being taught align with what employers currently require in the tourism sector. We want to create opportunities that are practical, sustainable, and responsive to the realities of the labour market,” she added. The Action Lab session also provided a platform for stakeholders to present existing and future initiatives that will lead to create earning, learning, and entrepreneurship opportunities for youth. The programme focused on identifying practical, jobrich interventions and strengthening collaboration among government, business, and training institutions.
Key outcomes from the engagement included identifying barriers that prevent young people from accessing employment opportunities, exploring ways to scale up successful youth initiatives, and creating a pipeline of mediumand long-term employment opportunities within the tourism value chain.
As South Africa continues to rebuild and grow its tourism economy, initiatives such as the Tourism Action Lab demonstrate the sector’s commitment to placing young people at the centre of economic participation. Through collaboration, innovation, and targeted skills development, the Department of Tourism is helping to shape a more inclusive and sustainable future for tourism in South Africa.
June 2026