AFRICA’S TRAVEL INDABA 2026 REINFORCESTOURISM’S ROLE IN DRIVING ECONOMIC GROWTH
By Elizabeth Mpetsi
South African Tourism Chief Marketing Officer Sithembile Ndaba responding to questions during the session.
Aon a high note in Durban, with tourism frica’s Travel Indaba (ATI) 2026 concluded leaders, government representatives, industry stakeholders, exhibitors, buyers, and media reflecting on the event’s contribution towards advancing tourism growth, continental collaboration, and economic development.
next five years. Acting Chief Executive Officer, Sibusiso Gumbi, said the event continues to positively impact the provincial economy while showcasing KwaZulu-Natal, South Africa, and Africa to the world.
Held under the theme “Unlimited Africa: Growing Africa’s Tourism Economy,” the trade show once again positioned Africa as a destination of diverse tourism experiences, cultural richness, innovation, and investment opportunities.Tourism stakeholders described this year’s Indaba as a significant success, highlighting strong business engagement and growing international interest in African tourism offerings.
Speaking during a panel discussion reflecting on the impact of the event, Ms Lindiwe Rakharebe, Chief Executive Officer of the Durban ICC, described Africa’s Travel Indaba as a platform that continues to promote connectivity, partnership, and economic growth across the continent. “We really do see the infinite opportunities that exist for all of us as Africans so that we can trade together, grow the economy, create jobs, and drive sustainable development across the continent,” she said.
during the session, Africa’s Travel Indaba 2026 attracted close to 10 000 delegates, exhibitors, buyers, and media representatives, including more than 1 200 international buyers from across the globe.
Tourism officials further highlighted the growing importance of business tourism in contributing towards economic growth, job creation, and destination development. Stakeholders noted that the event contributes significantly to Durban’s economy through accommodation bookings, transport services, hospitality, and related tourism activities. Discussions also focused on innovation, infrastructure development, and digital transformation within the tourism sector. South African Tourism Chief Marketing Officer, Sithembile Ndaba, emphasised the importance of innovation in strengthening South
Africa’s tourism competitiveness through new and evolving tourism experiences. She highlighted developments such as the Kgoodumodumo Dinosaur Interpretation Centre in the Free State and the Cape Agulhas Lighthouse experience as examples of tourism products contributing towards destination diversification and enhanced visitor experiences. Ndaba noted that more work still needs to be done in repackaging and promoting tourism offerings to encourage domestic travel and grow intra- African tourism. She further highlighted that South African Tourism and Minister of Tourism Patricia de Lille have intentionally supported platforms such as the Tourism Infrastructure Summit to drive
Tourism investment, infrastructure development, and innovation within the sector.
As Africa’s Travel Indaba 2026 concluded, tourism leaders expressed confidence that the partnerships and business opportunities created during the event would contribute towards sustained tourism growth across South Africa and the African continent.
The KwaZulu-Natal
Tourism
Authority reaffirmed the and Film province’s commitment to hosting the event over the
Panel members (left to right): Deputy Director of Durban Tourism, Ms Winile Mntungwa; Acting CEO of the KwaZulu-Natal Tourism and Film Authority, Mr Sibusiso Gumbi; Chief Convention Bureau Officer at South African Tourism, Ms Corne Koch; CEO of Durban Tourism, Ms Lindiwe Rakharebe; and South African Tourism Global Manager for Public Relations, Ms Thandiwe Mathibela, who facilitated the discussion from the podium.
Bojanala Edition 05