Urban Magazine’s September issue spotlights multi-hyphenate creative Erika Bryant (@erikabryant), who returns for her second cover as she approaches her 50th birthday and reflects on more than two decades working across music, television, producing, writing, and entrepreneurship. Bryant discusses the importance of betting on yourself, following purpose over money, building creative teams with compassion, and embracing fear as a catalyst for growth. She also opens up about her forthcoming book, Doing It Scared in Love & Relationships, exploring vulnerability, intimacy, ambition, and giving yourself permission to make room for love while still pursuing a fully realized life. Other features include the soulful singer/songwriter Davion Farris (@iamdavionf), Def Jam's R&B singer Genia (@geniawashere), Ashia Montgomery (@ashia90day) of 90 Day Fiancé, and so much more.
“DON'T GIVE UP ON YOURSELF BECAUSE YOU ACTUALLY HAVE A TALENT, AND IT'S GOING TO TAKE YOU SOMEWHERE.”
When you think about the time you were making roughly a hundred dollars a day as a production assistant and wondering whether this career would work out, what would you tell her today? I tell her to follow the passion, not the money. I feel like when you follow your passion, that usually means your purpose is wrapped up in there too. When you follow that, the money eventually comes. It may not come in a dump truck all at once, but what you gain over time is adaptability. You get better at your craft, and you grow as a person. I think we are the sum of all the things that we experience and go through. I would tell her to stick with it. It gets better on the other side. Don't give up on yourself because you actually have a talent, and it's going to take you somewhere. Your gifts will make room for you.
How has your experience in the music industry influenced the way you discover talent, develop stories, and build creative teams today? The music industry was 20-something years ago, so that was a long time ago. I think it's all about people. No matter what business you're in—music, television, marketing, magazines, publishing, or whatever it might be—it's all about people. I'm a naturally curious person, and music was my first love. That curiosity led me into the industry. When I moved into television and writing, the same curiosity stayed with me. When I'm developing teams and shows, I want to know what makes people tick, what entertains them, and what makes them laugh. I always say I was raised by television. It was like my nanny. I was a latchkey kid back in the day, so a lot of my time was spent in front of the television. We had programming that painted the tapestry of the world we lived in at the time, and it helped shape my mind around storytelling. I think it became a part of my DNA. As I build teams, I try to represent people from different walks of life. I think God put us all here with a specific something in mind. I always want to tell stories that depict true life. Life is stranger than fiction, and God is the best author of them all.
You built a career across major networks and platforms while creating opportunities for yourself along the way. What has entrepreneurship taught you that working within traditional Hollywood structures never could? You have to bet on yourself. There's something to be said for working within the confines of the majors because you learn the craft. There are important