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NewJeans: What's The Hype?
By: Martha Pinca, Juan Lobien, and Chiara Hernandez
I just want you Call my phone right now I just wanna hear you're mine 'Cause I know what you like boy You're my chemical hype boy
Who is NewJeans?
Formed by ADOR, NewJeans is a South Korean pop group that consists of 5 members. Having debuted in July 2022, it had only been a year that they have been active, yet a number of achievements in their careers have already been made. They each have secured positions as luxury brand ambassadors, their top 1 song on Spotify ‘OMG’ has garnered more than 349.6 million views, and they have won awards such as the Seoul Music Awards for Best New Artist, the Golden Disc Award Song Division, and the Golden Disc Award Rookie Artist Award.
NewJeans is truly unique in its approach as it strives to revitalize the K-Pop aesthetic while preserving essential components—catchy melodies, choreographed dance routines, multilingual lyrics to appeal to a global audience. Interestingly, the brand name is derived from "new genes" and the jeans themselves serve as a nod to this timeless garment that has remained a fashion staple throughout history, emphasizing that NewJeans will continue to remain relevant.
NewJeans refers to their fan base as "Bunnies" and stays connected with them through the mobile app "Phoning." Danielle elaborated that the app helps her build a closer relationship with the fans and provides her with a sense of strength and energy while communicating with them.
The NewJeans lightstick is similar to the shape of a bunny. Most of their promotional art has a bunny, and their fandom name is called the “Bunnies.” The lightstick will be released around the first quarter of 2023 on the Weverse shop.