Soulplay
The second came out at something like number twenty-eight so we thought we really have one more shot at this. I wasn't feeling the production of this third one. Mark started saying he wanted a ballad. I thought; 'You can't put a ballad out, without a hit first. We're just gonna die! I wanted us to concentrate on this other song that we really liked. So I sent the track to Cutfather and Joe and they started working around it. What came out of it was incredible. They made it into Gold, well, Platinum really all over the world. The rest was history. I gave the record to a good friend of mine, Trevor Nelson at Radio One and he was the first DJ to play it on radio and he was essentially the first to premiere the song worldwide.
Vuyokazi Mtukela: Was there any resistance in seeing someone like Mark Morrison who was creating that sort of sound, in the UK?
Mickey D: I think in the early days. The first thing the CEO at Warner said to me was 'How did you get [this record] from there to there? and I said to him that's what we do. I want my tunes to be hits on the street before you even think of releasing. When we sent the Mark Morrison record out to the pirates around November, the pirates were killing it. After Trevor Nelson had it, of course. We didn't release until April the following year. By then Mark was already doing so many shows all over the country before it had even come out. The people on the street are what make it cool for the mainstream to buy it. George Michael was coming out the next week and they said you're never going to beat him to No.1 and we did. No white A&R had done that for years, so for this little Black boy to come in and do all that, you could tell there were certain haters around.
Read the extended interview with Mickey D at:
We become the number one record company in the country. We signed Shola Ama, Glamma Kid, Cleopatra. Act after act.
Vuyokazi Mtukela: Black Britain had something to say at this point as far as R&B and neo-soul were concerned. There was a real vigour. Not just with Mark, but Shola Ama, Eternal and the other great artists you were dealing with doing amazingly at defining and translating the sound internationally. Mickey D: Kwame Kwaten discovered Shola on the and started working with her. He rang me and said they were putting on a show at the Jazz Café. When I got there the room was full of all the other A&R's. They were all walking out asking me, 'What do you think?' and I had to keep it cool. I would never give anything away.
The next day I was on the phone to Kwame and I said immediately 'Let's do this deal. Shola had the right songs and everything else. I'm a very impulsive person so when I hear something, feel something, I go for it.
Later on, I'm sitting in a restaurant with my wife and I heard Randy Crawford in the background of the place singing You Might Need Somebody. I said to my wife this might be a good one for Shola. She was a bit apprehensive with it at first, but I was like just go in there, and just give it the best you've got. It was massive.
People always ask how I did it. Mostly I feel because I've got that sort of personality that can bring people into my way of thinking in a way. It kind of worked for me and they got behind the things I was championing, luckily.
For us to have a Black artist, Black manager and a Black A&R, it had never been done before. I was grateful because Warner were brilliant, they just let me get on with it. They were known for their great American artists but nothing British, really. They had it now. This piece was guest edited by Ben Wynter.
Mickey D can be found jockeying on Mi-Soul Radio weekly.