'Back then it was more success but, I feel, less quality in what we were doing. Whereas now, it's less successful, but I prefer the quality in what we're doing, we all do.'
I went from Robert to Ron Tom to suddenly signing with ZTT. So, that was all great. I think when we did our first single Let's Get Started and then we were just about to do I Know Where It's At, and then we got dropped. That was probably really hard, as it would be at that age. Up until that point I had tunnel vision and definitely knew what I was doing. I wasn't sure how I was going to do it, but all I knew is that was what I was doing.
Michelle: Did that affect your writing?
Shaznay. It probably enhanced it. At the time when the three of us were with Ron, we did a cover of Silver Shadow. All three of us, myself, Melanie and Simone, were working individually with Ron. In the end when Ron Tom tried to get us individual deals at ZIT, it was ZIT that said, Why don't you just ask the girls to work together?
We'd only just started to work together and we were already signed. There was no time to establish ourselves as a sound collectively and cohesively as a band.
Just before we got dropped we were introduced to Karl, K-Gee. Simone always, God rest her soul, I think out of the three of us, was always on the fence about being in a band. I think she always saw herself as a solo artist. She was vocally so strong and I could understand that. She went off and did her own thing, but Mel and I stuck together.
That's when I probably started really writing. It allowed me to put a commercial top line on top, but still quite cool. Karl and I we gave each other what we both needed. Then, I got this backing track from a manager that was looking after Mel and I at the time, which was just the piano chords for Never Ever. At that time, I had my first teenage relationship and was heartbroken, so it was perfect timing to suddenly realise just what a broken heart can produce.
It's so funny, because when I look back and think about that now, although it's a great song and it resonates with people, but if I think about the situation or how I felt, now I just think, 'Oh my God. You were that sad over a guy at that age!
Michelle: When you are younger your feelings are so amplified. Shaznay: Oh my goodness. This is it. It's the end. It's the end' It really was the end. Even through the highs of the success of that song I was still quite sad. Do you know what I mean?
Michelle: Yes, so it's almost like you couldn't feel the success of the song and what was really happening because you were still mourning that relationship. Did you ever experience writer's block, and if you did, how did you navigate that?
Shaznay. I would say I probably had writer's block when I did my own solo record, but not so much on the All Saints stuff. With the second All Saints album it was just that typical, 'Okay, the first album was a hit and we needed to go in now with another album, which is in the middle of doing all this other stuff. We wrote most of the first album unsigned. So, in that period after being dropped by ZTT and writing with Karl, we'd got our sound together and we'd got our shit together. We had established a body of work and a feel.
So, when we got signed by London Records we'd done most of the album. I think it's vital that any artist creates their sound or writes their material away from that kind of pressure. When the second album came about, we're already established, we're travelling, we're doing promo and we're on a different plane every single day. Then, because the first album did well, you've then got the added pressure of A&Rs wanting you to replicate that.
I didn't have writer's block, but what I personally feel is that my writing was a lot more throwaway, I was just more concerned, probably, with just pleasing them in terms of being able to come up with it. You asked me to do it. I can do it. You've spent loads of money. You're asking me to do it. I can do it' There are a few songs on there that are great. I feel that, for me as a writer, I actually feel that's probably my weakest album.
Michelle: How did you deal with success, because everybody wants a piece of you when you're successful? Shaznay: I feel like I dealt with it quite well because I moved with the same group of people that I moved with before. So, my best friend, we grew up together, and she was always there. As you know, in this industry you can get a lot of people that just tell you what you want to hear. I'm not like that I feed off honesty because I can work with that, and I can check myself.
I couldn't be fake Shaz because I couldn't keep that up. All I've had to learn is to be aware that, sometimes, no matter how shy I may be feeling or anything like that, I just be a bit more forthcoming at times. I'm old now, so I've learnt that Michelle: Would have done anything differently? Shaznay. Going back to what I said about how I personally felt about our second album, I would definitely have taken time to not be caught up so much in the fame side of things. I wish I could have gone back to the same scenario as I was in when writing for the first album, which was just quiet, instead of jumping on planes here, there and everywhere. That's probably one thing I would change.