PRESENT
ENTS the girl out of the ghetto, but you can't take the ghetto out of the girl? All those things that I went through in my journey, going to my music classes and my mum not even being able to afford it, knowing I had talent, but couldn't afford it. Also didn't even advocate for it. It's just having that raw talent and just keeping going, trying to find the opportunity. I feel like if I had it all given to me, I wouldn't be who I am today.
Michelle: When do you feel like you started making waves? Carla Marie: To be fair, when I joined the group, I was 16. I got my first writing break at 26. It took years, but it happened in a very big way. When I was 20, I met Brian Higgins. He ran Xenomania who did all the songs for Girls Aloud. But the way I wrote was so organic, when I went down and saw this massive house and heard the pop songs they were making, I was just like, 'No, this is not for me. So I didn't really follow that up.
But he remembered me, and six years later, he called my lawyer, What happened to that girl that you sent down? Tell her to call me! By then, obviously, nothing was really going on. I was doing my own album, but I'd gone back to study youth work. He called me and said, 'Come down. I want to meet you. When I got there just put a mic in front of me, put on the tracks and pressed 'Record' on a Dictaphone. Then I looked around and saw the 10 acres of land - not 20 anymore, but 26 - thinking, 'I need to get some of this shit. 'I just sang my heart out, and the lyrics just started coming.
In that kind of environment, as well, it was all white people. My approach to melodies was different. He was just gassed. He was like, 'I really want a Black girl in my team. He was just vocal about it.
I ended up getting the job. That year, I think I had my first release with Girls Aloud, or three releases. Then, within two-and-a-half years of working there, I had six top tens. Then one of our songs won a Brit Award - The Promise.
Michelle: How did you come about creating Girls I Rate? Why did you think it necessary to create that platform? Carla Marie: After spending two and-a-half years at the production house, I had bigger ambitions. I wanted to manage and develop my own girl group that was like a UK TLC. I wanted to be like the people who helped me.
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(L-R) Amaria, Carla Marie Williams, Paigey cakey, Ellie Prohan at GIR x PRS Presents March 2019
I started a girl group, and it went into a major label, and it all collapsed and fell, really badly, on its face and went terribly wrong. I didn't have any management or a team, and I felt really isolated and alienated during that time. I was like, 'Wow, I wonder if there are any other women who felt like me!
I was surrounded by men, and I was, sometimes, spoken to in really condescending ways. I felt compelled, after that situation, to really start having a voice. But it took me a long time to get it off the ground. I tried a few times, and it just didn't happen. Then all the stuff started happening in America, with Beyoncé stuff and Britney. I was coming up against the same obstacles again. The higher up you go, the less of a voice you have.
I was like, 'Screw it' I went to sit with a PR, to say to her, I'm in America. I don't have a website or Wikipedia with all my work that I've done over the years. Can you help me?' She was like, 'Cool. I told her about my career, up to that point. 'But I've also got this thing called Girls I Rate that I want to launch in March, next year, for International Women's Month! So, she then helped me launch it in 2016, saying, 'Beyoncé songwriter launches initiative to help women in the industry, Girls I Rate!
Michelle: What have been your barriers to entry with Girls I Rate?
Carla Marie: I think the biggest challenge is just getting the funding. Also, there are just so many people doing the same thing now. Initially, I wanted it to be inclusive of all these 100 women that came on board and we'd all work together. But I realised we aren't, as women, even set out like that. We've still got our own obstacles to overcome when it comes to collaboration. We don't like to do it.
When I came from Xenomania, I was still the only Black person in that building, and I was let in. I felt my difference was why I should be at the table. I've always thought that. I've never even tried to assimilate to be anything different.
So, 'Do we not feel, as Black women, sometimes, that we should be there? Do we even try hard enough? I don't know.
Michelle: Yes. I've found that, over the years, there has been a huge imposter syndrome, even for myself. If I speak for myself, in terms of sitting on the PRS board, I was approached three years before I even sat on the board, by Paulette Long. I just thought 'How does that relate to me? What contribution can I make?' I think, sometimes, we get into these spaces where, like you said, we talk ourselves out of it.
PRESEI Representation is everything, so if there's no-one there that looks like you, you think, 'I shouldn't be there.
Want more?
Read the extended interview with Carla Marie Williams
SE at prsformusic.com/m-magazine