Nova Twins from Tina Tuner to Grace Jones and Mel B are perceived as aggressive, overtly sexual, animalistic, panthers in cages. The industry then was owned and run by middle-aged white men. If you weren't sexual they didn't know what to do with you. You made them feel uncomfortable, because you weren't playing the game
The band often complained of being miscategorised as soul or R&B by industry executives, unable to understand the band's clear rock influences with their own ideas of what Black people should sound like. Today, for many Black alternative musicians very little has changed and artists still feel they are overlooked for deals and industry support because they don't fit the mould. Speaking to Pitchfork about the struggles Black indie artists face, digital coordinator at Terrorbird, Sabrina Lomax, said: 'Anybody who knows anything about the music industry knows that most music isn't profitable, but there's this sense that Black music is not valuable unless it's profitable. It speaks to real racism in the label world because, if it was always a matter of making money, no artists would get signed'
'As Black people clamour for more diversity in their scenes and artists search for new ways to platform themselves, the music industry would be wise to keep the momentum going on this unavoidable train
There are ways that Black people are trying to reclaim their rightful place in the genre. I'm one of the organisers of Decolonise Fest, an annual event dedicated to platforming and remembering punks of colour. Starting in 2017, the festival's success was largely due to people of colour of all ages who were tired of feeling alone in their individual scenes and were no longer happy to settle with the liberal racism they experienced. Following on from the success of Afropunk in the states, the idea of a more eccentric vision of Black creativity began to resurge in the mainstream. Paired with the rising accessibility of home recordings and sites like Bandcamp that streamline the promotion and sales of a record, Black artists were able to sidestep the label route and release lo-fi punk that didn't follow the rules of any particular genre.
There are signs that Black artists are being given more of a chance to pierce through the noise. The bass-heavy rap-rock duo Nova Twins recently announced their spot at next year's Reading festival, an event known more for the organisers' inability to book female acts than it is for being progressive. Singer-songwriter Michael Kiwanuka made headlines recently when his indie rock and '60s soul indebted third album, Kiwanuka, won the Mercury prize.
As Black people clamour for more diversity in their scenes and artists search for new ways to platform themselves, the music industry would be wise to keep the momentum going on this unavoidable train.
This piece was guest edited by Stephanie Phillips.
Michael Kiwanuka