Welcome to KISS KISS. We are a London-based magazine exploring romance in all its complexity, not the fairy tale, but the messy, lived experience. KISS KISS traces the many ways intimacy shapes our lives, challenging how we think about romance, identity, and connection. Stylish, intelligent, and unafraid to look at love with open eyes. KISS KISS moves through four movements: The Rush, The Routine, The Reckoning, and The Repair. From first-date nerves and situationships to secure intimacy, toxic patterns, and heartbreak, we trace the ways love shapes our lives today. Inside, you will find personal stories, cultural observations, and reflections on identity and desire. We explore the thrill of attraction in Scent or a Scam? The Truth About “Pheromone Perfume” (p.12), the comfort of routine in Garlic Bread is Better Than Sex (p.32), the challenges of obsession in Are We Dating… or Just Replaying? (p.40), and the subtle art of reinvention in How Dementia Changes Love (p.60). Fashion, culture, emotion, and love intersect here, reflecting how a generation fluent in the modern digital world experiences romance. This magazine doesn’t romanticise love. It documents it unapologetically, honestly, and with style. Because even in a world of fleeting moments, love is still urgent, still compelling, and still worth noticing. Kiss Kiss invites you on this journey. We hope you enjoy this first issue as much as we do.
What it's like to have your relationship permanently on show....
In an era where relationships are increasingly lived on camera, romance is no longer private. For couple creators, intimacy can also become collaboration. Love becomes less about gentle words, quick cuddles and discrete romantic gestures and instead becomes a series of schedules, roles, edits, and decisions about what belongs online and what stays off-screen.
When a relationship overlaps with content-making, a question emerges: How does love change when two people are also building something together in public? Whitney Lyu has around 80k followers across REDnote, YouTube, and Instagram. 44
KISS KISS caught up with Whitney Lyu 25, and Brian Ma 31, a New York-based couple, who have been together for six years. Whitney, originally from Jiangsu, China moved to the US for university. Brian is a Chinese American born and raised in the US.
Over the past few years, their channels have documented not only everyday life as a dual-income couple with a dog, but also the small negotiations of a relationship shaped by shared heritage and different cultural instincts.
Here they log on for a chat with KISS KISS to explain how they make it work......
couple Whitney Lyu and Brian Ma about sharing their love on social media
Written by Olie Ma
What made you start this account as a couple? How did it begin?
W: Honestly, he didn't really pay attention at first. I'd just tell him if something was interesting, but he didn't manage the account or check comments. After we moved to New York, I started posting more. Back then it was mostly food, because New York has so many good restaurants. One time I posted one video about Brian Speak Chinese in a clumsy way with no editing, no subtitles, no music, nothing. It just blew up, until now it has 36.8k likes in REDNote. I was like, maybe people actually like this, so we kept going.