Welcome to KISS KISS. We are a London-based magazine exploring romance in all its complexity, not the fairy tale, but the messy, lived experience. KISS KISS traces the many ways intimacy shapes our lives, challenging how we think about romance, identity, and connection. Stylish, intelligent, and unafraid to look at love with open eyes. KISS KISS moves through four movements: The Rush, The Routine, The Reckoning, and The Repair. From first-date nerves and situationships to secure intimacy, toxic patterns, and heartbreak, we trace the ways love shapes our lives today. Inside, you will find personal stories, cultural observations, and reflections on identity and desire. We explore the thrill of attraction in Scent or a Scam? The Truth About “Pheromone Perfume” (p.12), the comfort of routine in Garlic Bread is Better Than Sex (p.32), the challenges of obsession in Are We Dating… or Just Replaying? (p.40), and the subtle art of reinvention in How Dementia Changes Love (p.60). Fashion, culture, emotion, and love intersect here, reflecting how a generation fluent in the modern digital world experiences romance. This magazine doesn’t romanticise love. It documents it unapologetically, honestly, and with style. Because even in a world of fleeting moments, love is still urgent, still compelling, and still worth noticing. Kiss Kiss invites you on this journey. We hope you enjoy this first issue as much as we do.
Situationships explained...
What happens when a relationship has all the feeling, but none of the definition? We asked strangers what undefined relationships really look like beyond the label.
The word situationship didn't come from a dictionary. It came from group chats, dating apps, and half-joking explanations to friends when "it's complicated" stopped covering it. Popularised by journalist Carina Hsieh in a 2017 Cosmopolitan article, where it was defined as "a hookup with emotional benefits”, the term has since gained traction across platforms like TikTok, becoming shorthand for relationships that exist without clear definition.
Its rise reflects a wider shift in how relationships are formed. Where dating once followed a clearer progression of meeting, commitment, and definition, many now exist in a more fluid space, shaped by dating apps, constant communication, and the option to remain undefined. For some, the ambiguity isn't accidental, but part of the
dynamic. That grey area is where the situationship lives. Its meaning shifts depending on who you ask – and that ambiguity is where its tension lies. Rather than defining it outright, we went to Brick Lane in East London to understand what it actually feels like in practice, beyond what it's supposed to be.
For many, situationships are defined by imbalance. Haley, 29, describes the risk as something almost inevitable - the quiet shift that happens when one person begins to feel more than the other. “I think the risk is always if one person develops feelings and the other doesn't,” she says. "Often, one person wants more, and they're just hanging on, waiting for the other person to say yes." What feels like a relationship can exist without ever being acknowledged as one. “It feels like a real relationship, but it's not. And that's what makes it painful."
Mala, 25, speaks from a place of exhaustion rather than reflection. Having been in multiple situationships, she describes the experience as emotionally draining. “You're getting all the feelings of a relationship," she says, "and it's just not that.” The tension builds quietly through delayed replies, unclear intentions, and the sense of always waiting for something to shift. "If someone takes three or four days to reply, I'm not doing that anymore,” she says. “I shouldn't be chasing someone to communicate with me."
Together, their experiences reflect a familiar pattern:
something that begins open and undefined slowly becomes harder to navigate, not because of what it is, but because of what it isn't. The lack of definition doesn't remove expectation; it often intensifies it.
“It feels like a relationship, but it's not, and thats what makes it painful"