Welcome to KISS KISS. We are a London-based magazine exploring romance in all its complexity, not the fairy tale, but the messy, lived experience. KISS KISS traces the many ways intimacy shapes our lives, challenging how we think about romance, identity, and connection. Stylish, intelligent, and unafraid to look at love with open eyes. KISS KISS moves through four movements: The Rush, The Routine, The Reckoning, and The Repair. From first-date nerves and situationships to secure intimacy, toxic patterns, and heartbreak, we trace the ways love shapes our lives today. Inside, you will find personal stories, cultural observations, and reflections on identity and desire. We explore the thrill of attraction in Scent or a Scam? The Truth About “Pheromone Perfume” (p.12), the comfort of routine in Garlic Bread is Better Than Sex (p.32), the challenges of obsession in Are We Dating… or Just Replaying? (p.40), and the subtle art of reinvention in How Dementia Changes Love (p.60). Fashion, culture, emotion, and love intersect here, reflecting how a generation fluent in the modern digital world experiences romance. This magazine doesn’t romanticise love. It documents it unapologetically, honestly, and with style. Because even in a world of fleeting moments, love is still urgent, still compelling, and still worth noticing. Kiss Kiss invites you on this journey. We hope you enjoy this first issue as much as we do.
in 'strategic' places (around nipples and genitalia) which to me have given the impression that the body wants to smell."
Here's what the science actually says: humans do respond to chemical cues, subtle, almost imperceptible scents that can nudge our mood or shift how we perceive someone. Studies on androstadienone found that it could produce minor mood lifts in women and make them more attuned to emotional faces. Interesting, sure. But these effects were inconsistent, only appeared under specific lab conditions, and crucially, didn't reliably make anyone more attractive to anyone else. Real life is messier than a laboratory, and no molecule has yet been proven to make someone want you.
Maya Njie, founder of Maya Njie Fragrances, is a London- based perfumer with over a decade of experience creating bespoke scents for major brands and private clients. She is known for crafting fragrances that enhance natural skin chemistry rather than mask it, aiming to provoke personal memories and emotions through scent.
KISS KISS MAGAZINE
On pheromone perfumes, she is clear: "The primal instinct is to like someone's natural smell, that comes first, and scent to me is an addition to that experience. I don't think it should cover up; it should work in harmony with the wearer's skin and natural smell."
Njie notes that many products marketed as “pheromone” or attraction-enhancing tap into the desire to feel irresistible rather than any biological effect. "The desire to be irresistible to someone else. It's never been proven that humans actually use pheromones, so it's just a marketing term that sells desirability."
But fragrance runs deeper than marketing. How a scent interacts with skin chemistry, memory, and personal taste shapes how it's perceived, making fragrance an intensely personal experience. Familiar aromas evoke comfort or nostalgia, while unfamiliar ones can leave an entirely different impression depending on who's wearing them and what they carry.
This is where Njie's perspective gets truly compelling. “There is a direct link in our brains between our memory and our olfactory system, so they are always going to be linked on a deeply emotional level. Our own culture and lived experience also play a big role in what we like and dislike." A scent can instantly transport someone to a moment in their past – feelings of comfort, joy, or nostalgia that no lab-made molecule can manufacture. The cologne a partner wore on a first holiday. The rosy soap that brings back your grandmother's hug.
Professor Olsson agrees: “You love the odour because you have already fallen in love with the person.” Scent becomes meaningful through memory and connection, not as a manufactured shortcut to attraction. Ultimately, says Njie, perfume is about self-expression, choosing a fragrance that feels authentic, that complements your natural chemistry and creates a personal signature. It was never a chemical formula that made someone truly captivating.