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like Jeff Park, Brian Baker, and Karen Hofmann; and in other cases asking us to pay for their professional services like Jackson Photografix. We continue to be willing to pay Edmonton-based photographers and writers to provide Edmonton coverage, and we're still looking for people to step forward.
Just a note on photo taking: to be considerate of individual privacy concerns we ask that anyone taking photos with the intent of submitting them to us, ensure that they inform everyone in their photographs of this intention, and respect any requests for their photos not to be used.
Furthermore, our sponsorship of Edmonton events will likely be a bit more selective. While endeavoring to support all non-profit groups in Edmonton is a noble idea, realistically there are too many for us to manage all at once. We need to concentrate on building stronger relations with groups that bring the most mutual benefit and exposure, and leave it up to Edmonton businesses and individuals to get behind the causes that they feel provide critical community support for their city (assuming the two sets are even different).
Finally, we made an executive decision to reduce the Edmonton map in the Directory and Events area. With the changes that have occurred in the Edmonton community since we first started publishing this map, today the majority of the space it occupies is unused.
We have been experiencing a general trend that our online downloads of the magazine are increasing while our pickups of print copies are proportionally decreasing. As the first Canadian LGBT publication to offer full iPad support through our ISSUU flipbook reader, we expect to see this trend continue.
There is no sense in printing copies in excess of the demand for this format, and for that reason we have decreased our guaranteed monthly print quantities to 7,000 from 8,500. Further, this reduction saves us a fair bit of money at the printers, enabling us to keep our prices affordable for print advertisers.
Being at the leading edge sometimes means we have to cut our own paths through the jungle, so I feel it necessary to make a brief but important comment about the condition of the publishing industry today:
Much like how the Titanic made a grave error judging the size of an iceberg only by what was visible above water, there are many consumers and agencies out there today who continue to judge the value of advertising in a publication purely on the number of print copies they circulate.
This is a problem when it comes to the direction that the publishing industry is heading. While having a print edition rightly brings business clout, online circulation needs to be taken into consideration and given proper value too. Until
As a part of its rebranding, ACAA invites you to provide your feedback in this regard by completing this online survey.
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