ISSUE 100
One Hundred
Publisher's Column
By Rob Diaz-Marino, MSc.
When Steve and I were going through the early stages of running GayCalgary.com Magazine, the notion of making it all the way to our 100th edition was daunting to say the least. As a monthly magazine, 100 editions equates to 8 years and 4 months of publishing. So still being around today to reach this milestone is no small achievement.
We can't say the time went by unnoticed; the years of doing this have definitely worn on us in different ways. A milestone of this magnitude made us seriously think, do we want to keep going with GayCalgary? We gave it hard thought, and even in light of some of the rotten situations. we have been faced with, we decided that yes we want to continue.
The other necessary question we considered was whether we have the energy to keep going exactly like we have been, for another 100 issues? For us, the answer was definitely no. So we had some conflicts to reconcile. We needed to consider making changes, in some cases sacrifices, to keep things sustainable for us.
In last month's column I talked about some of the drawbacks of being so committed to your work, and hinted that we would be announcing changes to our business strategy in this edition - changes that will allow us to move forward without breaking our own backs.
One major alteration that is evident from the cover of this edition is that we have returned to our original name - well nearly, since we have left out the redundant "dot com" that was originally part of our logo. We will be moving forward with this slightly refreshed logo that reads "GayCalgary Magazine", dropping the awkward "and Edmonton" subtext. GayCalgary Magazine is what most people have been calling us throughout our whole existence anyway.
I know there are some Edmontonians out there right now giving a cheer because they felt a little insulted that our logo made Edmonton seem secondary to Calgary; though our options were restricted, we can understand that sentiment.
We want GayCalgary Magazine to be flexible in its ability to cover LGBT topics across Alberta, and not appear limited to just Calgary and Edmonton. But to give other cities equal representation in the title of our magazine
Wed, Apr 4 - Western Cup Kickoff and Charity Fundraiser At Vinyl Retro Lounge. Tickets go on sale in March.
Editorial as we did with Edmonton would be even more awkward. Rather than naming ourselves something ridiculous like "GayCalgary and Edmonton and Lethbridge and Red Deer and Banff and Grande Prairie Magazine", or changing our branding completely to something else, we decided to return to our company name and trademark in its simplest form (GayCalgary) tagging on only the product suffix (Magazine).
We are GayCalgary Magazine and www.GayCalgary. com because we operate out of Calgary, and Calgary is our primary market. Our slogan is still "The Voice of Alberta's LGBT Community" because our scope of coverage and our target audience are still across Alberta. Edmonton is included in that scope along with many other Alberta cities, but is no longer explicitly mentioned in the name of our product.
...And Edmonton?
For over 5 years, we have been going to great lengths to treat Edmonton as a pillar city of our publication - trying to interface with them seamlessly, as if we were operated as much out of Edmonton as we are out of Calgary. Keeping this up was often exhausting if not impractical, especially as event coverage was concerned.
So we won't lie. Moving forward, Edmonton is going to see a slight reduction in what we do for the LGBT community in their city. Realistically we can't make ourselves as available for Edmonton events as we are for Calgary's, simply for the 6 hour round trip drive. Reducing our commitment to Edmonton and bringing it in line with our commitment to other Alberta cities is one change we are making to work smarter rather than harder.
Edmontonians will be seeing less of us personally because we will be making trips a lot less frequently to their city. We'll only be coming out to cover a few major annual community events and any others that we have a personal interest in attending.
Otherwise we will be relying on the initiative of event organizers and other individuals to notify us about upcoming events and submit photographs for us to consider for publication. So in most cases, as with other cities, the amount of Edmonton content that we publish will be directly proportional to the amount of input we receive from Edmontonians.
In the past we have relied on local photographers to help us out, in some cases regularly volunteering their time
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GayCalgary Magazine #100, February 2012