Divine
Producer, singer-songwriter Viktor Victoria came up in the noughties and is seeing a shift in attitudes. He explains, "When I started making music during the 'electroclash' era, I don't think drag was taken seriously by the mainstream music industry at all. In fact, there was a clear pressure on queer and non-binary artists to avoid it, as it wasn't considered cool. I had some interest from mainstream labels but there was always a sense that being too 'drag' or femme was not going to achieve any success beyond nightclubs. Even if I had tried, I couldn't have played down my femininity, so changing was never an option for me.
'After the '80s where drag or 'gender bending' found success in the mainstream music industry with Divine and Boy George, the '90s and noughties music world felt like it largely turned its back on drag or queerness. Brit-pop and grunge were hyper- masculine, except for a couple of artists who we clung on to, but even then, it felt mostly like vague androgyny and straight men playing with a bit of eyeliner.
'With drag now reaching mainstream success, I'm so happy to see my sisters killing it, and the diversity of drag now is amazing. Drag was never one dimensional and it's not just about female impersonation. It's political and about exploring the spectrum of 'The way things are evolving in the mainstream currently reflects what we have been nurturing in our queer scene for years.' gender across art, music and fashion. I do feel slightly hesitant that the mainstream labels and media might start using drag performers solely because they see the popularity of RuPaul's Drag Race, without much interest in developing artists and their music. But as long as the artist is aware of that and makes sure they are treated and compensated fairly, it works both ways. The exposure and success that is on offer today for drag performers via RuPaul's Drag Race is so exciting and I hope it translates to other areas of our community.
Currently entering my pop consciousness are electro duo Emperors, who are finding their feet with with singer-songwriter Stephen 'Cassandra' Eyre fronting this foppish styled band.
They have considered today's pop scene and where they fit in, 'Perhaps it's that music now is very SPLINTERED. You can find your own niche on the internet. Everything is much more spread out.'
Taking into consideration past inspirations, Emperors are creating their own version of how to navigate and change attitudes with the tools we have now. They tell me, 'I suppose if we music artists on the scene would like to scale to dizzying heights, we would either need to make a clever meme or video related to our music to explode me to viral fame. On the music itself - make a song that is just so catchy and perfect for the zeitgeist that it travels like wildfire. But as an artist I don't know if you can be that calculating - I think you have to allow yourself to just flow and then if something spreads and ascends you then it does!
The way things are evolving in the mainstream currently reflects what we have been nurturing in our queer scene for years. Drag and its array of expressionistic variations is slowly but surely crossing over. I often think, 'What will the current era we live in counter culturally be remembered for?' Well you know what I'm going to say... DRAG! It's the most punk you can be.