02_April 1978
Great cymbals are made, not manufactured.
The one thing that mass pro- duction cannot produce is greatness. That's why no cym- bal with the Zildjian name on it will ever be stamped out of sheet metal.
Like the Zildjian cymbals played by 17th Century musi- cians, the Zildjian cymbal you play is formed by hand from our secret alloy. The metal is melted, rolled, and tempered by artisans who have an average of 20 years' experience. You don't have to be a cymbal maker to hear the greatness that is the end prod- uct of this process. Your musi- cian's ear will easily perceive it. To begin with, you will notice that the Zildjian cymbal has extraordinary cutting power, while all other cymbals fall off prematurely. The dif- ference is in the alloy formula and special metal-forging techniques we use.
You will also notice that while the mass-produced cymbals exhibit rigorous uni- formity, the Zildjian cymbals forego the industrialist's standards in favor of the artist's. Each Zildjian cymbal speaks with an individual voice. This means you are able to choose a sound that is suitable to your personal taste and style of playing.
You will not be the first
Avedis Zildjian Company, Cymbal Makers Since 1623. Longwater Drive, Norwell, Mass. 02061 USA musician to play your Zildjian cymbal. All Zildjians are played and evaluated by our staff of seven drummers before they are allowed to leave our aging vaults.
So when you select a cymbal, take your time, and choose carefully. When you buy a Zildjian, you're not just getting an instrument. You're buying art.
AVEDIS ZILDJIAN CO.