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Showcase Your Brand in Reading:

By Emma Matthews

Your guide to planning the perfect promotional event in Reading Town Centre.

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https://covver.com/magazine/emmamatthews1-gk3e/showcase-your-brand-in-reading-giUzMaRFchGsEnd2D9US
Published
Apr 29, 2026
Pages
12

More in this magazine

  • SHOWCASE YOUR BRAND IN READINGYour guide to planning the perfect promotional event READING
  • TOWN CENTRE FIGURESReading: capital of the Thames Valley, a global technology town with international businesses and an international community, set within stunning countryside and on the doorstep of one of the greatest capital cities on earth. A place of rich history and HQs, culture and connectivity, leadership and learning; Reading radiates regional influence as a place of significance and potential. 72,000
  • TOP LOCATIONPhoto: Andy Stagg Brilliantly located on key East, West, North and South transport routes, Reading has long been a vibrant and prosperous commercial centre, with the M4 and Heathrow Airport on the doorstep, the Elizabeth Line connecting directly to central London. Reading Station is one of the UK's busiest transport interchanges, welcoming over 16,000passengers daily. In 2024, the town centre saw approximately 26million visitors, with Broad Street - its main high street-attracting an average daily footfall of 72,000.
  • THE SPACEWith a variety of prime promotional spaces available in the heart of central Reading, you can be sure your brand will achieve maximum visibility in one of the UK's most diverse and vibrant places which draws in 26 million visitors annually. Our four main locations offer a total of 39 promotional spaces which can be tailored to suit your business' need, ranging from as little as 3x3m spaces for smaller events, to larger 9x3m areas for full-scale promotions. BROAD STREET la 1b
  • Sip the sTravel wich CHASE O Vastern Rd
  • THE IMPACTReading town centre has played host to some of the UK's leading brands, using its vibrant promotional spaces to connect with thousands of residents, workers, and visitors every week. Whether it's a high-impact product launch, experiential marketing campaign, or pop-up event, Reading offers an ideal environment for brands looking to connect with target audiences and make a memorable impression in one of the South East's busiest retail and commercial hubs.
  • READINGRed Bull BANK
  • THE RATEWe offer a wide variety of promotional event space and pricing, depending on your brand's requirements. The rate card below details our pricing by event size and activity. Brand Awareness/Sampling
  • Page 92902 SUBWAY
  • Page 10T&Cs PUBLIC LIABILITY INSURANCE CERTIFICATES
  • Page 113.2 Hirers who do not fulfil their commitment or fail to notify the Event Co-ordinator in writing of a cancellation shall forfeit any fee paid and remain liable to REDA for the full fee, together with any additional expenses incurred by REDA. 3.3 Any substitution, amendment to the nature of the booking, or change to the signed Event Guide must be notified in writing to the Event Co-ordinator, who reserves the right to cancel the booking or amend the fee as deemed appropriate. In the event of such cancellation, the Hirer shall remain liable as stated in clauses 3.2 and 3.3 above.
  • READINGR.E.D.A™ Reading's Economy & Destination Agency
Text of this page

TOWN CENTRE FIGURES

Reading: capital of the Thames Valley, a global technology town with international businesses and an international community, set within stunning countryside and on the doorstep of one of the greatest capital cities on earth. A place of rich history and HQs, culture and connectivity, leadership and learning; Reading radiates regional influence as a place of significance and potential.

  • Average daily
  • Broad St footfall
  • Visitor Insights, 2024
  • £242M
  • 2025 Annual sales figures (Beauclair Data)
  • Population aged between 20-50
  • 2021 Census
  • 4TH

Highest weekly wage in the UK Centre for Cities, 2024

  • minutes average dwell time per visitor
  • Visitor Insights, 2024
  • Minutes from central
  • London
  • Great Western Railway
  • Reading University students
  • University of Reading
  • 3RD
  • Highest disposable income in the UK
  • Centre for Cities, 2024