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Showcase Your Brand in Reading:

By Emma Matthews

Your guide to planning the perfect promotional event in Reading Town Centre.

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https://covver.com/magazine/emmamatthews1-gk3e/showcase-your-brand-in-reading-giUzMaRFchGsEnd2D9US
Published
Apr 29, 2026
Pages
12

More in this magazine

  • SHOWCASE YOUR BRAND IN READINGYour guide to planning the perfect promotional event READING
  • TOWN CENTRE FIGURESReading: capital of the Thames Valley, a global technology town with international businesses and an international community, set within stunning countryside and on the doorstep of one of the greatest capital cities on earth. A place of rich history and HQs, culture and connectivity, leadership and learning; Reading radiates regional influence as a place of significance and potential. 72,000
  • TOP LOCATIONPhoto: Andy Stagg Brilliantly located on key East, West, North and South transport routes, Reading has long been a vibrant and prosperous commercial centre, with the M4 and Heathrow Airport on the doorstep, the Elizabeth Line connecting directly to central London. Reading Station is one of the UK's busiest transport interchanges, welcoming over 16,000passengers daily. In 2024, the town centre saw approximately 26million visitors, with Broad Street - its main high street-attracting an average daily footfall of 72,000.
  • THE SPACEWith a variety of prime promotional spaces available in the heart of central Reading, you can be sure your brand will achieve maximum visibility in one of the UK's most diverse and vibrant places which draws in 26 million visitors annually. Our four main locations offer a total of 39 promotional spaces which can be tailored to suit your business' need, ranging from as little as 3x3m spaces for smaller events, to larger 9x3m areas for full-scale promotions. BROAD STREET la 1b
  • Sip the sTravel wich CHASE O Vastern Rd
  • THE IMPACTReading town centre has played host to some of the UK's leading brands, using its vibrant promotional spaces to connect with thousands of residents, workers, and visitors every week. Whether it's a high-impact product launch, experiential marketing campaign, or pop-up event, Reading offers an ideal environment for brands looking to connect with target audiences and make a memorable impression in one of the South East's busiest retail and commercial hubs.
  • READINGRed Bull BANK
  • THE RATEWe offer a wide variety of promotional event space and pricing, depending on your brand's requirements. The rate card below details our pricing by event size and activity. Brand Awareness/Sampling
  • Page 92902 SUBWAY
  • Page 10T&Cs PUBLIC LIABILITY INSURANCE CERTIFICATES
  • Page 113.2 Hirers who do not fulfil their commitment or fail to notify the Event Co-ordinator in writing of a cancellation shall forfeit any fee paid and remain liable to REDA for the full fee, together with any additional expenses incurred by REDA. 3.3 Any substitution, amendment to the nature of the booking, or change to the signed Event Guide must be notified in writing to the Event Co-ordinator, who reserves the right to cancel the booking or amend the fee as deemed appropriate. In the event of such cancellation, the Hirer shall remain liable as stated in clauses 3.2 and 3.3 above.
  • READINGR.E.D.A™ Reading's Economy & Destination Agency
Text of this page

3.2 Hirers who do not fulfil their commitment or fail to notify the Event Co-ordinator in writing of a cancellation shall forfeit any fee paid and remain liable to REDA for the full fee, together with any additional expenses incurred by REDA.

3.3 Any substitution, amendment to the nature of the booking, or change to the signed Event Guide must be notified in writing to the Event Co-ordinator, who reserves the right to cancel the booking or amend the fee as deemed appropriate. In the event of such cancellation, the Hirer shall remain liable as stated in clauses 3.2 and 3.3 above.

3.4 Substitution and amendments to the nature of the booking must be notified in writing to the Events Executive who reserves the right either to cancel the booking or amend the fee as s/he considers appropriate. In the event of such cancellation the Hirer shall be liable as stated in clauses 3.2 and 3.3. above.

3.5 REDA accepts no responsibility for the non-arrival by the Due Date of application forms, remittances or cancellations.

4 EMERGENCIES

4.1 REDA shall have the right to cancel any booking immediately in the event that the site is affected by an emergency of any kind. REDA will consider refunding part or all of any fees and charges paid and the amount shall be at the sole discretion of REDA.

5 USE OF THE LOCATION

5.1 The Hirer shall keep the site clean and tidy, and any litter generated by the Event shall be removed by the Hirer.

5.2 The Hirer must at all times take good care of the Location and will be responsible for any damage to the Location, or any part of it, and to any equipment or other property of the Council, whether or not forming part of the hire.

5.3 The Hirer's property must be removed at the end of the hire period, or by a time and date agreed with the Events Co-ordinator. REDA accepts no responsibility for any property left at the Location after the hire period.

5.4 If the Hirer fails to perform any of its obligations set out in clauses 5.1 to 5.3 above, REDA reserves the right to carry out any such obligations and any costs incurred by REDA in the performance of such obligations shall be borne by the Hirer.

6 ASSIGNMENT

6.1 The booking shall be personal to the Hirer and the Hirer shall not be allowed to let another person or another organisation use the site whether for the purpose of the booking or any other purpose without the previous written consent of REDA.

7 BROADCASTING AND TELEVISION

7.1 The Hirer may not carry out, or permit to be carried out, any photography, filming, video recording, taping, television or radio broadcasts, or any other form of recording of the event during the hire period without the prior written consent of REDA. Any consent granted by REDA may be subject to such conditions, including payment, as REDA considers appropriate.

8 ADVERTISEMENTS

8.1 No advertising material may be issued, nor tickets sold until such time as a Booking Agreement has been made on payment of the fee.

8.2 Any contravention of the Town and Country Planning (Control of Advertisements) Regulations 1984 or any amendments or variation thereto may be deemed a reason for the cancellation of a Hiring or series of Hirings. If there shall be any contravention of these requirements, howsoever, wheresoever and by whomsoever caused, permitted or made then the Hirer shall reimburse or refund to REDA the cost of removing any such unauthorised or illicit advertisements or advertising material.

9 PERMITS AND LICENCES

9.1 The Hirer shall ensure and, where requested, produce to REDA on demand, a copy of the Booking Agreement or any other permit or other consent which may be required, whether from REDA or otherwise, before the Event may take place. If any such Agreement or permit has not been obtained, REDA reserves the right to cancel the booking.

10 SELLING

10.1 Nothing may be sold from the location.

11 NUISANCE

11.1 The Hirer shall ensure, so far as is reasonably practical, that no undue noise, nuisance or obstruction is caused to passers-by or adjoining premises either before, during or after the Event. All reasonable requests by REDA to reduce noise levels or to take steps to reduce nuisance and obstruction shall be complied with immediately. Furthermore, the hirer shall take all necessary steps to ensure that access to or egress from adjoining premises is in no way obstructed whether by equipment, including vehicles, or people attending the Event, whether as participators or members of the public.

12 EQUIPMENT

12.1 The Hirer shall ensure that any equipment is clearly marked and used in a manner which will not cause danger or annoyance to members of the public and other users of the site.

13 INDEMNITY AND INSURANCE

13.1 The Hirer agrees to indemnify REDA against all claims, actions, demands, proceedings, cost or wards in respect of any loss, damage, injury or death to persons or property engaged by or assisting the Hirer and the Hirer shall take out Public Liability Insurance Cover (£5 million) against such risks and produce evidence of such insurance prior to the Due Date. Failure to provide proof of insurance cover prior to the Due Date will lead to cancellation of the Event.