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Showcase Your Brand in Reading:

By Emma Matthews

Your guide to planning the perfect promotional event in Reading Town Centre.

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https://covver.com/magazine/emmamatthews1-gk3e/showcase-your-brand-in-reading-giUzMaRFchGsEnd2D9US
Published
Apr 29, 2026
Pages
12

More in this magazine

  • SHOWCASE YOUR BRAND IN READINGYour guide to planning the perfect promotional event READING
  • TOWN CENTRE FIGURESReading: capital of the Thames Valley, a global technology town with international businesses and an international community, set within stunning countryside and on the doorstep of one of the greatest capital cities on earth. A place of rich history and HQs, culture and connectivity, leadership and learning; Reading radiates regional influence as a place of significance and potential. 72,000
  • TOP LOCATIONPhoto: Andy Stagg Brilliantly located on key East, West, North and South transport routes, Reading has long been a vibrant and prosperous commercial centre, with the M4 and Heathrow Airport on the doorstep, the Elizabeth Line connecting directly to central London. Reading Station is one of the UK's busiest transport interchanges, welcoming over 16,000passengers daily. In 2024, the town centre saw approximately 26million visitors, with Broad Street - its main high street-attracting an average daily footfall of 72,000.
  • THE SPACEWith a variety of prime promotional spaces available in the heart of central Reading, you can be sure your brand will achieve maximum visibility in one of the UK's most diverse and vibrant places which draws in 26 million visitors annually. Our four main locations offer a total of 39 promotional spaces which can be tailored to suit your business' need, ranging from as little as 3x3m spaces for smaller events, to larger 9x3m areas for full-scale promotions. BROAD STREET la 1b
  • Sip the sTravel wich CHASE O Vastern Rd
  • THE IMPACTReading town centre has played host to some of the UK's leading brands, using its vibrant promotional spaces to connect with thousands of residents, workers, and visitors every week. Whether it's a high-impact product launch, experiential marketing campaign, or pop-up event, Reading offers an ideal environment for brands looking to connect with target audiences and make a memorable impression in one of the South East's busiest retail and commercial hubs.
  • READINGRed Bull BANK
  • THE RATEWe offer a wide variety of promotional event space and pricing, depending on your brand's requirements. The rate card below details our pricing by event size and activity. Brand Awareness/Sampling
  • Page 92902 SUBWAY
  • Page 10T&Cs PUBLIC LIABILITY INSURANCE CERTIFICATES
  • Page 113.2 Hirers who do not fulfil their commitment or fail to notify the Event Co-ordinator in writing of a cancellation shall forfeit any fee paid and remain liable to REDA for the full fee, together with any additional expenses incurred by REDA. 3.3 Any substitution, amendment to the nature of the booking, or change to the signed Event Guide must be notified in writing to the Event Co-ordinator, who reserves the right to cancel the booking or amend the fee as deemed appropriate. In the event of such cancellation, the Hirer shall remain liable as stated in clauses 3.2 and 3.3 above.
  • READINGR.E.D.A™ Reading's Economy & Destination Agency
Text of this page

T&Cs

PUBLIC LIABILITY INSURANCE CERTIFICATES

A detailed risk assessment and evidence of current Public Liability Insurance cover (minimum £5 million) must be submitted with the booking agreement.

NOTICE PERIOD

Due to high demand, all bookings should be made well in advance. We may not be able to accommodate enquiries made at short notice.

USE OF VEHICLES

• Clients are strictly permitted to use vehicles for transporting event equipment on and off site only before 10am and after 6pm. No vehicle access will be allowed outside of these times.

• While we provide clear instructions for site access and exit, we are not responsible for any breaches of highway regulations committed by clients.

• All support vehicles must be parked off-site for the duration of the event. Parking arrangements are the responsibility of the client. Nearby parking is available at The Oracle Shopping Centre and Broad Street Mall.

• Vehicles which form part of the promotion or event must be fully branded, and must be declared as part of the activity at the time of booking.

USE OF GENERATORS

• Generators are permitted but must be declared at the time of booking. When using a generator, the event organiser must provide drip trays, spillage kits and fire extinguishers.

• All generators must be super-silenced and be powered by diesel. For public safety, generators must be securely cordoned off using high-visibility safety barriers that comply with local authority or site regulations.

USE OF LPG CYLINDERS

• LPG cylinders must not be placed within 1 metre of fire hazards, including:

• Operating equipment (e.g., generators, heaters, cookers) Flammable marquees, tents, or gazebos. Or other flammable or combustible materials.

STORAGE & HANDLING (LPG)

• Cylinders must be stored upright and secured to prevent tipping.

• Only trained and authorised personnel may connect or disconnect cylinders.

• All cylinders must be checked for leaks, damage, or defects

FOOD HYGIENE

• All stall operators must hold a current Food Hygiene Rating Certificate of 3 stars or above.

• Copies of certificates must be provided prior to trading.

• Each stall must be equipped with a basin with running water and soap.

FOOD ALLERGIES

• Stallholders must clearly display allergen information for all food and drink items sold.

• Written allergen information must be available on request.

USE OF AMPLIFICATION AND ELECTRICAL EQUIPMENT

• Electrical equipment is permitted in some instances and must be declared at the time of booking. All equipment must be PAT tested, and a full list of items must be included in the booking agreement.

• Please note that any use of amplification must not cause a disturbance to surrounding businesses or create a nuisance to the public. Sound levels must be kept within reasonable limits at all times.

1 DEFINITIONS

1.1 "Due Date" means the date when the Hirer has received the invoice from Events Executive.

1.2 "Location" means the site to be used within Reading town centre as specified on the Booking Agreement.

1.3 "Event" means the purpose for which the location has been booked.

1.4 “Hirer” means the representative of the organisation booking the "Event" who pays any fees due.

1.5 "Events Executive" means the Events Executive for the time being of REDA (Reading's Economic & Destination Agency) or any employee appointed by REDA to carry out the duties which would otherwise have been carried out by the said Events Executive.

1.6 "Council" means Reading Borough Council of Civic Offices, Bridge St, Reading, Berkshire RG1 2LU

1.7 REDA means town centre management authority that acts on behalf of Reading Borough Council.

2 PAYMENT

2.1 Payment of all fees must be made in full on or before the due date stated on the invoice. If payment is not received by this date, REDA reserves the right to cancel the booking with immediate effect. Please note that once payment has been received, no refunds will be issued.

3 CANCELLATION

3.1 Cancellations must be made in writing at least 7 days prior to the event date. Upon cancellation, the Hirer shall remain liable for the full booking fee, as well as any additional expenses incurred by REDA. The Events Executive reserves the right to vary this provision at their discretion in appropriate cases.