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By 2011, Gaga collaborated with fashion designer and creative director Nicola Formichetti. You might recognize their work from the famous "meat-dress" seen in the grammy awards.
"Everything with Gaga always, especially in fashion, comes from the music. It's always important that we embody what she wants to do with her music," Formichetti tells Variety of their creative partnership.
For the "Born This Way" era, Formichetti and Gaga wanted to create an aesthetic that was fearless and powerful. "It was about taking power, dressing to the extreme, and showing it was real, but half-fantasy," Formichetti says. "The album was about symbolism and iconography and taking ownership and changing the perspective of her."
BORN
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