TMP Special 50th Edition

MAURICIO RUIZ

YOUR

ARTIST DOES NOT NEED AN ESTA- BLISHED

MANAGER

"Yea, on paper they're a better team. They have all the assets and resources that we don't. But let us get on the line boy boy and see if that factors in. I guarantee you it won't." - Katt Williams

YOUR EMERGING ARTIST DOESN'T NEED AN EXPERIENCED

MANAGER INSTEAD OF YOU. THEY WANT THAT.

O perhaps their authentic friendship where external voice for them to Simply put, it's incredibly perception leads a remarkable level of acknowledge it. It's important for you and your them to believe so. If that's mutual confiding and happened to all of us in artist to be on the same the case, have you loyalty exists. The frust has management. Probably all page, especially in high- considered if you and your to be rock-solid both ways. of us in life lol. pressured meetings with artist are really operating That is non-negotiable. folks at labels, distributors, as a unified team? and others. If you're not on the same wavelength, your you're opening the door for when mistakes and criticism. It's not about always having genuinely a proficient and passionate the right answers or saying the artist you're never wrong though. the It's cool for partners to However, similar to dealing with a critical executive who questions capabilities, even you you

In the chaos of fame, it's crucial to safeguard and ground each other's loyalty.

Truth is, the established manager, despite good intentions, can't provide are the emerging artist with You have to create their sole unwavering time foundation that withstands about and dedication. Loyalty challenges commitments to their role, and management power And trust lasting marque artist or financial me, those challenges will relationship between artist that means they're paying the challenge your ideas of heir uncertainties.

and management is attention. rall come and they will test management company is what you've developed as determined by the mutual the main priority. In addition, limited time you ascend higher in your respect and care for each The trick is to be so in sync careers. Loyalty can't be other. with your artist that you together makes alignment bui built with a transactional can read each other's challenging, leading to relationship. That and If that shit is tight, that minds only potential compromises of corny exec that accordingly. That frustrating moment is telekinetic type health of the overall move values, which won't be goes so far.

worth it. However, there is a Here is a harsh reality... caveat.

or laughable. There's nothing connection that happens better than having that only when you put in real

For whatever odd reason, type of bond with your time and effort into the If the established manager industry folk will always artist. That genuine "we're relationship. That's real has a solid system for find reason in criticizing in this together" mentality power. developing acts and you, your success. No matter will carry into the business the ride or die/day one what level you achieve, in profound ways. The Now, if you've made it up to manager, are also part of they'll find to success of one becomes this point and you're an the equation, that's an downplay it. That comes synonymous with the artist reading this, you entirely different scenario with the territory. It's success of the other. definitely worth exploring.

a way should know by now what whatever. But it becomes you really need is something nefarious when As the artist and manager manager or management who is that same industry person or managers (several high team deeply catches to hout profile artists have co- committed your your artist without managers) navigate the personal success, core you present, gives your complexities, values and well being. artist unsolicited criticism industry's about your management they need to be a united Where do you find that "inefficiencies" and tries to front, valuing & respecting manager? create conflict for personal each other's opinions to gain. That shit happens all face challenges together. the time, especially as you start to garner more attention. Now, if the a Establishing a successful dynamic between you, the artist manager, and your artist is an incredibly nuanced process, and while there's no universal formula, success, at least in my. experience, lies in developing a personal connection rooted in respect and trust.

Oftentimes, it's a friend who doesn't have the experience but is determined to see you succeed and you know is Authenticity is It can't be a dynamic relationship with your artist not a luxury but reliable. Sometimes, they a necessity.

is merely transactional, where the manager merely takes orders or instructs how do you think that's and expects to commission and 10-20% going to play out for you? go about their business elsewhere and your artist are not last The other reality is that you Faking collaboration won't in the cutthroat with 10 other clients doing always going to get along. industry. All parties must based out of "Winnipeg, same thing. Especially In fact, the more time you approach their roles with Manitoba comes to mind. career. First of all, that's spend together, the higher sincerity and dedication to There are several ways to likelihood for make it work. management. That's a the a disagreement. Stop come out of nowhere. Thé story of Russ, an artist based out of Atlanta, Geld and his manager

Ackerman, who was in the beginning of hustle. If the manager or when this sounds familiar: Regular, open discussions depend on someone like successful representation that doesn't someone on the dedicated about both professional myself to discover you. Get management team does You and your artist have and personal with those who aspects up not foster a genuine been at odds for days create a deep genuinely care about you connection, it is a recipe for about a particular subject. failure.

You can't get them on the beyerstanding that goes and are in it for the right find not me surface. reasons. That's it.

same page as This doesn't suggest you need to keep it absolutely Suddenly, beyond blunt and harsh with your someone immediate artist either. That'll create articulates the very point resentment. It simply you've been trying to vision isn't just about Alignment is everything. the communicate, and it immediate career goals relationship is far more finally resonates with your either; it's about Have an equally strong

Defective Now, if you've made it up to the you. Beyond an outsider, connection, and your communication a this point and you're a vision circle, shared are manager reading this, you necessary. This shared really need the same.

that means be can ethic, a understanding the artist's work frustrating moment - journey and growth. By collaboration and chase When it is grounded in respect and collaboration you've been expressing the aligning their aspirations, those dreams together. It's same sentiment all along, you ensure all victories are a lot more fulfilling. Trust yet it takes an mutual ones. me, you will move mountains. 105 than a business one.

foster artist. It it can become an