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before the late 2010 spike in costumes however the rise in tiktok and short form immediate content has influxed this.Short for content is more frequently posted and reaches a wider audience, unlike instagram grid posts which are mainly posted a day or 2 after the event or instagram stories that reach a lower level audience.
Tiktok and their algorithm means people with an interest in specific artists who interact with content around them are shown more and more content about them creating a social media bubble of people all attending the shows making people able to communally talk and discuss their own outfits.This has influenced the trends around outfits and styles being mutually discussed as tiktok and their algorithm acting as a worldwide group chat for outfit planning.
Credits:
Taylor Swift: Photo by iHeartRadioCA, licensed under CC BY 3.0, via Wikimedia Commons
Harry Styles: Photo by Raph_PH, licensed under CC BY 2.0, via Wikimedia Commons
Beyoncé: Photo by Raph_PH, licensed under CC BY 2.0, via Wikimedia Commons.
Outfit planning becoming a large part of the experience of a tour is also influenced by the artists themselves who lean into the trends looking for best dressed attendees and recognising peoples outfits themed around their own art.The thought of planning and scheming outfits together forms a sense of community around the tour bringing fans closer together and inherently creating a buzz around the tour and building anticipation for fans.
Costume culture